Fortitude Plethora Call for Marketing Industry to Work on Trust Issues

    MANCHESTER, ENGLAND, March 29, 2015 /24-7PressRelease/ -- On 11 March 2015, Britvic Chief and ISBA President Simon Litherland said in his speech at the ISBA Annual Conference: "Consumers know a lot more than they used to, they have a lot more information than they used to and they are a lot more demanding than they used to be and therefore a decrease in trust is partly as a result of that and a result of advertisers and brands making claims that are not true." Fortitude Plethora support Litherland and demand more transparency and honesty from brands.

About Fortitude Plethora: http://www.fortitudeplethora.com/about-us/

Over 300 of the UK's most senior marketers attended this year's ISBA Annual Conference. Amongst other topics, transparency in marketing was on the agenda.

Fortitude Plethora agree that nowadays, brands are sitting in glass houses. Consumers want to know if the messages brands are communicating are truthful. Furthermore, people are interested to know what is behind this message and they have the means to find out. "Before purchasing with a brand, consumers want to know if they can trust a company or if they believe they put profits before customer service and satisfaction", say Fortitude Plethora. Litherland continued in his speech at the ISBA Annual Conference: "So what's behind a brand? The people, the values, the corporate responsibility is so much broader now." He insists that brands need to ensure that what they say is based on facts and their messages are honest and clear.

A great example for an honest brand with many loyal customers is Tango. Litherland outlined during the conference that new redesigned cans of Tango will be hitting the shelves. "It's a brand we haven't done an awful lot for, for some time but it's still got a huge amount of latent value in it and some huge loyalists." Commercial spend on the brand is expected to increase year on year.

Fortitude Plethora say that the marketing industry needs to work on consistency. Some companies are already part of the Responsibility Deal to front of pack labelling to give consumers the information they need and to make their choices in accordance with their values. Fortitude Plethora are certain that businesses that are transparent and honest with consumers increase their chances to promote competitive and successful brands in the future.

Fortitude Plethora are an outsourced event marketing company based in Manchester. The firm raises brand awareness on their clients' behalf and meets with consumers on a face-to-face basis. Their in-person marketing strategy has become a great success: "Our sales force makes friends with people and focuses on their needs, rather than the product or service we promote", says Toni Stewart, Managing Director of Fortitude Plethora. "People appreciate this personalised approach and that we are the to answer their questions."

Fortitude Plethora's strategy remains winning the trust of consumers. Their current success proves them right. The firm has increased sales by almost 30 per cent in Q1 this year and customer retention by nearly 18 per cent. Their clients have asked them to open up and represent them in at least two further locations by the end of 2015.

Fortitude Plethora is an outsourced sales firm that specialises in unique event marketing techniques in order to generate a high ROI for their clients.

For more information Follow @FortitudePletho on Twitter and 'Like' them on Facebook.

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