City Business Solutions Review Why Direct Marketing Out Performs Digital

    CHICAGO, IL, April 01, 2015 /24-7PressRelease/ -- Despite the world becoming more digitally focused by the minute, it would seem that when it comes to customer service the majority of customers are moving away from digital in favor of real and meaningful customer interaction. Whereas digital marketing relies on attracting and retaining customers through social media platforms, apps and online video advertising, direct marketing approaches rely on reaching out and communicating with customers on a one on one basis, so that all marketing efforts are highly personalized to the needs of each individual customer. City Business Solutions, a Chicago based sales and events marketing firm specializes in direct marketing techniques, and believe that with real brand interaction becoming rarer, the direct marketing industry is currently booming throughout the US. Although the online consumer experience may be more convenient for many US consumers the firm believe that the service consumers receive is not personal enough, and that many consumers leave the process feeling undervalued. Direct marketing helps businesses to build real relationships with their customers and by understanding their needs, allows them to deliver a service which takes into account each customer's unique requirements and preferences.

About City Business Solutions: http://citybusinesssolutionsusa.com/about-us/

To counteract the lack of personalization in online marketing techniques, many digital marketers are now looking into new ways of personalizing their customer interactions. Rather than emitting one marketing message designed to appeal to a wide audience, many businesses are now trying to create a stream of different marketing messages tailored to meet the needs of different consumers. By using information such as their customers' locations, interests and purchase histories brands are beginning to develop more in depth customer profiles which are helping them to target their consumers far more accurately.

City Business Solutions believes that although it's ultimately positive that brands are trying to personalize their online marketing, building consumer relationships involves a lot more than simply remembering customer preferences. To truly personalize the customer experience businesses must ensure that their customers feel valued and listened too, and that their feedback is taken on board and used to make their experience more enjoyable. The firm believe the best way to do this is through face to face communication, as consumers will be able to put a friendly face to a brand and be given the one on one time needed to develop trust and confidence in a brand.

City Business Solutions is a leading provider in sales and event marketing solutions. Based in Chicago the firm help clients from the telecommunications, restaurant, non - profit and energy retail industry to boost their customer acquisition and build stronger customer relationships. The firm work with each client to produce a campaign which reflects their clients' values and speaks to their target demographic, then the firm go out and meet with consumers directly in order to build better connections between their clients and their customers. This approach has allowed City Business Solutions to generate an impressive ROI for each of their clients, as well as raise their customer loyalty rates and market reputation.

City Business Solutions specialize in a personalized form of marketing because they believe this offers a greater ROI for their clients.

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