Platform Promotions: Don't Be Scared to Innovate The Interview Process

    LIVERPOOL, ENGLAND, April 03, 2015 /24-7PressRelease/ -- As a fairly new start up, sales and marketing firm Platform Promotions are always keen to add talent to their business, and through their previous experience the firm know that in order to identify talent, it sometimes pays to move away from traditional interviewing practices. Traditional interview techniques focus heavily on a candidate's previous experience, and for them to be able to effectively communicate what they have gained from this experience.

About Platform Promotions: http://www.platformpromotions.co.uk/services/

However, Platform Promotions believe that in today's business world talent plays a far greater role than experience and are keen to see businesses shift their focus when interviewing applicants. The firm believe that the skills needed to perform well in business develop over time, and that in highly competitive industries businesses can end up in a constant battle with their competitors to obtain the most skilled individuals. By focusing on raw talent and flair over experience, businesses will be able to find candidates who share the company's values and who can grow with the company over time, becoming long term and loyal.

To identify talent, especially in young workers, a growing number of businesses are reinventing the interview process and developing exciting ways of getting to know their candidates on a deeper level. Platform Promotions have reviewed these innovative techniques and share why they are so effective.

'The Airport Test'

This test gauges a candidate's ability to think on their feet and hold a conversation - just like if they were stranded at an airport. Interviewers remain informal during this test, asking candidates about their hobbies and passions. By not creating a structure to the conversation, it's up to the candidate to keep it going and show that they are capable of engaging others.

'Work Out Time'

Analytics platform Jombay have a unique way of assessing their candidate's ability to get involved and adaptability. When candidates arrive the firm has half of the office doing push up and exercises and tells the candidates that it is 'work out time' and that they are welcome to join in.

'Meet the Boss'

For candidates applying to larger companies meeting the boss at the interview stage probably seems unlikely, however more and more companies are seeing the benefit of having their candidates vetted by their founder. Not only does it give the candidate a better sense of a company's culture and values, it also helps the founder to ensure that the level of talent within their business stays exceptionally high.

Platform Promotions believe that more businesses should be moving away from the traditional interview process and find new ways to evaluate the strength of their candidates. Traditional interviews can be nerve-wracking and unnatural and can often mask a candidate's true identity. By innovating and taking a more interactive and unexpected approach, businesses will be able to paint a much clearer picture of who their candidates are and confidently assess whether or not they will be a good fit with the company.

Platform Promotions is an innovative direct marketing company based in Liverpool, who offer clients effective services in sales, marketing and customer acquisition. Through their carefully tailored marketing campaigns the firm meet with customers face to face, allowing them to develop more positive customer relationships and boost sales for their clients.

Platform Promotions is an innovative direct marketing company based in Liverpool, who offer clients effective services in sales, marketing and customer acquisition. Through their carefully tailored marketing campaigns the firm meet with customers face to face, allowing them to develop more positive customer relationships and boost sales for their clients.

Find out more by following @Platform_Promo on Twitter, or by liking them on Facebook.

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