Pan Atlantic Look to the United States for Its Next Big Step

    NEW YORK, NY, April 04, 2015 /24-7PressRelease/ -- Many businesses face periodic challenges where the level of difficulty in continuing success exponentially increases. One common way in which this is experienced is when making the decision to expand to a new market or open a new facility or presence elsewhere. There may be no more difficult of an expansion than one that involves moving into an international market. Pan Atlantic announced its expansion into the US market recently and was quite fortunate, with many in the business and marketing communities welcoming the expansion with great fanfare.

Justin Cobb, director for Pan Atlantic, was recently featured in Limitless Magazine in an issue dedicated to exploring the phenomenon of UK investors and brands coming stateside. When asked about what he believed the biggest challenge would be in regards to coming to the US, Cobb responded by saying that "one thing that many of the leaders in this, or any business, have in common is that we like to be in full control of everything going on in our business. With the transition to the States, the most challenging thing for me will be to give up some of that control, get out of their way and let the next generation carve their own path".

Particularly in the world of marketing, decentralizing the power structure can be a difficult challenge for those with a knack for micromanagement. Businesses of all varieties will encounter such challenges when expanding to new markets, but both are necessary components of any successful brand with multiple organizational hubs.

Those involved in the marketing business should not fret, however, as plenty of initial considerations must be made to ensure the success of any new expansion. According to Cobb, Pan Atlantic's first goal in the US expansion is "to get the people over here into their own offices before the end of the year", which the company has done in several countries already over the past few years.

Being close to the epicenter of action is a vital component of any marketing team's success, which is why Pan Atlantic strives to be present in as many markets as is responsibly possible. The US expansion is just the latest in an ever-growing number of offices that the company has opened, with future plans to expand even more. With bright visionaries and a solid plan for the future, Pan Atlantic wholeheartedly believes that opportunities abound in the United States and within the financial services and marketing sectors.

Pan Atlantic specialize in building our clients customer base. We do this through effective sales strategies. When we establish contact with a potential new client, before we start working with them we conduct extensive research to see if the product offering and pricing strategy is suited for a direct marketing approach.

# # #