Ready. Chef. Go! Program Supports Retail Sales Growth

    LOS ANGELES, CA, April 05, 2015 /24-7PressRelease/ -- A new cooking bag, designed to increase sales in grocer's seafood, poultry and produce departments, is being tested in U.S. supermarkets around the country. The Ready. Chef. Go! (www.readychefgobags.com) cooking bag, manufactured by Sirane Ltd. in the United Kingdom, has proven highly successful in increasing seafood profits throughout many chains around the world. It was recently introduced in the U.S. by Elkay Plastics (www.elkayplastics.com) , the exclusive U.S. distributor of these unique cooking bags.

Ready. Chef. Go! cooking bags are engineered for two distinct types of cooking: there's a dual-ovenable cooking bag which pairs a unique combination of parchment paper and clear film for rapid microwave or traditional oven cooking of delicate proteins and produce, while locking in the food's natural moisture and flavor. There's also an Oven & Grilling bag that combines aluminum foil and clear film for moist, delicious meals from the oven or barbeque!

The entire Ready. Chef. Go! cooking bag line is supported with a complete program that provides a wealth of options including culinary add-ons, in-store merchandising and crew-member training support. Culinary solutions include an exclusive array of sixteen seasoned compound butters, and nine sauces designed specifically for the Ready. Chef. Go! program. Retailers can customize their program to meet individual location requirements and consumer taste preferences. Point of sale support includes a variety of counter signs, wall signs, floor clings and more. A variety of social media outlets are being used to promote Ready. Chef. Go! to consumers, and the program is also being supported with an aggressive advertising program in trade publications and electronic marketing initiatives.

Elkay Plastics, the exclusive US distributor for Ready. Chef. Go! , is already recognized for its broad line of quality products for the foodservice and grocery industries. The California company is committed to superlative customer service, boasting a 99% fill rate, and is dedicated to quality. Elkay Plastics recently brought aboard Kevin Gallahan, a long-time veteran of the grocery and seafood industries, to head up the Ready. Chef. Go! initiative. Gallahan stated that "Today's consumers, especially millennials, demand delicious, convenient, high quality, take-home food and Ready. Chef. Go! represents a stepchange in the way consumers will be preparing delicious, convenient healthy home meals!"

URLs:
http://www.readychefgobags.com
http://www.elkayplastics.com

Elkay Plastics is the leading US supplier of flexible packaging for the foodservice, healthcare and industrial markets. We enable our customers' success through a unique combination of certified technical experts, unsurpassed customer service and the highest quality products.

Founded in 1968 and headquartered in Los Angeles, California, Elkay Plastics has eight strategically located divisions that stock almost 3,000 items. We sell exclusively to wholesale distributors and offer the broadest line of flexible packaging solutions available anywhere.

Elkay Plastics is your complete flexible packaging solutions provider. Our goal is to help our distributors deliver the best possible solutions to the end user. We are dedicated to excellence and committed to integrity. We proudly offer:

• Unsurpassed customer service
• Product and market expertise
• Superior product quality and integrity
• Best In Class packaging
• Incomparable product selection and availability

To learn more about Elkay Plastics contact:

Bill Lindamood
Phone: 323-490-1591
Fax: 323-869-3939
E-Mail: [email protected]
Website: http://www.elkayplastics.com

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