O'Connor Marketing Review How Far The Marketing Industry Has Come

    SYDNEY, AUSTRALIA, April 08, 2015 /24-7PressRelease/ -- The marketing industry has come a long way in the last ten years, and many within the industry, such as Former Red Bull marketing director Huib Van Bockel are concerned that many brands are struggling to keep up with the disruption. O'Connor Marketing is also worried as to whether enough brands are taking the demands of modern marketing seriously. Despite the rise in digital online marketing platforms making it easier to emit a mass marketing message to a greater audience, professionals in the industry are aware that to get ahead, marketers need to personalise their marketing messages and the customer experience. The rate of this constant customer communication is putting strain on many brands and O'Connor Marketing believes that if not addressed now, this strain is only going to increase.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

At a recent European Advertising event Huib Van Bockel, the former director of marketing for Red Bull compared today's marketing environment to popular social dating app Tinder. Due to the sheer amount of marketing content customers are exposed to on a daily basis, customers are making decisions on what content to engage with within a matter of seconds. Much like Tinder, where users are encouraged to swipe either left or right depending on whether a profile interests them or not, marketing content must make an impact quickly in order to capture customer attention. Tinder also promotes real time engagement allowing users to send direct communications through its messaging services, something that is now rife among today's most accomplished brands. Brands are quickly learning of the power of real time customer communication and customers are beginning to not only expect brands to be easily contactable but for brands to actively reach out and interact with them in real time. O'Connor Marketing believe that one on one interaction is set to be an even bigger game changer in the coming months and are urging businesses to take a more proactive approach when it comes to customer engagement and communications.

In order to address this issue and keep up with the pace of modern marketing O'Connor Marketing believes many businesses could benefit from investing in direct marketing approaches. Unlike more traditional forms of marketing such as print or television, direct marketing encourages personalisation and creates an interactive customer experience. As event marketing specialists O'Connor Marketing have worked with a number of businesses over the years and helped them to extend their market reach whilst still maintaining positive and meaningful customer relationships. Event marketing is a fast paced marketing solution which offers consumers the interactions they crave whilst still generating a high return for brands. As well as developing campaigns for businesses throughout Australia, O'Connor Marketing also act on behalf of their brands by going out and meeting with customers directly in order to gain an insight into their thoughts, values and needs. The firm then uses this feedback to tailor a service which fits the requirements of each individual customer, which helps to strengthen brand loyalty and encourages more sales for their clients.

O'Connor Marketing is a new B2B and event marketing agency with their eyes firmly on the future. Launched in early 2014, the firm's compact, driven and agile marketing force of consultants are unstoppable and have a 'can-do attitude' that generates impressive results in sales and customer acquisition.

For more information on O'Connor Marketing follow @OMCAustralia and 'like' them on Facebook.

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