Genesis Business Partnership: Guide to Cost Effective Marketing

    SYDNEY, AUSTRALIA, April 10, 2015 /24-7PressRelease/ -- There are is a wide range of extenuating circumstances and external factors that can put pressure on small businesses and start-ups, however the root to many of these problems is money, and more specifically the lack of it. As well as having to pay all the necessary business taxes and costs involved in setting up a business, many first time business owners are often caught out by every day running costs and end up having to dig in to their revenue in order to keep their fledgling businesses afloat. Genesis Business Partnership are concerned that because of this many small businesses are choosing to neglect certain necessary functions and processes in order to keep costs low, despite the potential harm this could be causing to their business growth and development.

About Genesis Business Partnership: http://www.genesisbp.com.au/#post-about-us

One area of business that it would appear is being neglected by a vast number of small businesses in marketing. Despite the majority of businesses recognising that a boost in marketing could provide their brand with an increase in revenue, small and medium-sized enterprises (SMEs) are struggling to put marketing spend on their agenda in 2015. After reviewing research conducted by leading online auction website eBay Genesis Business Partnership were shocked to discover that only 1 in 5 SMEs believe that an increase in marketing capabilities will be their path to growth over the coming 12 months. Yet at the same time, 57% believe that a boost in marketing could significantly help them to reach their full potential.

Genesis Business Partnership believe that the results of the research reflects how many small businesses believe that many marketing processes are costly and often don't generate a high enough return in comparison to their investment. By limiting their marketing capabilities businesses are running the risk of missing out on vital leads and will struggle to generate enough revenue to survive in today's competitive marketplace. Genesis Business Partnership are keen to see small businesses take a greater interest in marketing and believe that direct event marketing could help SMEs to change their perception of modern marketing solutions.

Genesis Business Partnership is a direct sales and marketing firm that specialises in creating and implementing engaging event marketing campaigns. By focusing on building and maintaining positive, meaningful relationships with customers through face to face interactions, direct marketing helps businesses to increase both customer loyalty and sales. As well as this, direct marketing is extremely cost effective as direct marketing works on a 'pay on results' basis. For small businesses with limited budgets this can be a much needed life line and can help SME owners keep a tighter hold on their spending. Genesis Business Partnership has helped many businesses both large and small expand their market reach and increase ROI through their direct event marketing services and are confident that direct marketing could be the solution for SMEs looking to achieve growth throughout 2015.

Genesis Business Partnership Pty is an Australian company that specialize in increasing market share for their client's brands through specialized sales and marketing solutions. The firm tailor their services to suit each individual client requirements in a face to face environment.

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