Parathon Inc. Share Their Advice for Writing a Great Business Plan

    BALTIMORE, MD, April 12, 2015 /24-7PressRelease/ -- Every business plan must answer these six questions, claims Parathon Inc.

Parathon Inc, a direct sales and marketing company based in Baltimore, insist that a thoroughly created business plan is key to success for any company. "Entrepreneurs who start up their business and believe that they don't need any guidance, are very likely to fail within the first year in business", say Ximeng Chen Parathon Inc. A business plan is the road map for any business. It sets a clear direction and guidance for the next few years. Inspired by an article published on Entrepreneur.com, Parathon Inc share their secret to success by introducing their six questions that any business owner should be able to answer:

About Parathon Inc: http://www.parathoninc.com/#about

1. What need is the business addressing?
To answer this question, businesses owners must be confident what their business is all about and ensure that everyone on board adopts their vision. This question is about describing the products and services a company offers and identifying consumers' needs. "It is absolutely crucial to understand the market and if the product or service offered is actually needed by consumers. Do your homework and research your market first", say CEO Ximeng Chen of Parathon Inc.

2. What differentiates you from others?
While small businesses are thriving, it is likely that the product or service a company has to offer already exists. "Now the important question is, what are you offering that others don't? If you want to be ahead of your competition, you need to find something unique about your business that attracts customers", explains Parathon Inc CEO. The firm explains that business owners must research the market and be aware what the competition has to offer.

3. Who is your audience?
"And again, we only say one word: research", insist Ximeng Chen. The firm recommends business owners to identify who is going to buy the product or service offered. Parathon Inc suggest to look at demographic factors such as age, sex, education, geographic location, working and material status. "Be specific and don't guess. Research is key", add Parathon Inc. CEO Mr Chen.

4. How is the business going to make money?
This question entails the following points a business owner must be familiar with: How, where, what, when and how much is going to be sold? "I have spoken to some entrepreneurs in the past who did not feel it was necessary to answer these questions and to go with the flow. Some of them are struggling today, others are not in business anymore", adds Mr Chen. Entrepreneurs must think about their income, their operating expenses and their break-even point.

5. How will you promote the business?
People can only purchase from a business once they are aware of its existence. Parathon Inc suggests to carefully think about effective marketing methods and to ensure a clear and consistent message is communicated throughout all selected channels.

6. What do you need to get started?
This might be the most difficult thing to do. There is so much to plan and to do, that many business owners are unsure where to start. The most important things business owners should think about are the equipment and tools they need to get started, if they need to hire anyone and if so what their requirements should be and what resources they need, recommends Parathon Inc.

Parathon Inc are an outsourced sales and marketing firm in Baltimore, specializing in direct marketing and customer acquisition. The firm has become one of the market leaders in the Baltimore area. Parathon Inc. are in the planning process of their expansion into further markets.

Parathon Inc's CEO Mr Chen says: "The better you plan, the higher are the chances for success. A business plan is a must to ensure success and needs to be undertaken through intense and continuous research of the market, the competition and consumers' needs." Creating a business plan is not a one-off project. Parathon Inc. suggest that businesses need to constantly update their business plan by overcoming challenges, gaining more experience and keeping current about any changes in the relevant industry.

Parathon Inc. develop a sales, marketing or branding campaign that suits individual client requirements. By focusing on aligning sales and marketing strategies, they generate a more productive and results driven campaign. For more information follow @ParathonInc on Twitter and 'like' them on Facebook.

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