AddvantageUSA Announces New Initiatives to Fight Online Fraud

    IRVING, TX, April 15, 2015 /24-7PressRelease/ -- In response to the increasing threat posed by cybercrime, Internet retailer AddvantageUSA is expanding its crime prevention programs and expanding the number of employees engaged in the fight against online fraud, identity theft, and related criminal activities.

As e-commerce has grown in size and sophistication, so have the efforts of thieves, frauds, and hackers who prey on Internet retailers and their customers. In the view of AddvantageUSA, consumers and online businesses are joined in the fight against cyber-criminals, and they assist one another by sharing information with law enforcement agencies, merchant associations, and consumer protection groups. The company's new initiatives will ensure integrity of the shopping experience and protect company profitability on its primary site, www.addvantageusa.com, as well as peripheral sites and pages.

AddvantageUSA has created new risk management positions. Employees in these positions are tasked with fraud detection and loss prevention. To support them AddvantageUSA has engaged consultants to develop internal systems for handling transactions involving attempted fraud. The company has also contracted with third party software providers, such as Kount , to detect fraud and prevent theft in real time. Finally, to stay abreast of new developments in this rapidly changing environment, the company has become a member of the Merchants Risk Council (MRC) and associate member of the Association of Certified Fraud Examiners (ACFE).

AddvantageUSA has seen the combination of consumer identity theft and online fraud erode consumer confidence, threaten the viability of small and mid tier e-commerce business, and limit everyone's enjoyment of shopping online. Ultimately, the malicious individuals and organizations engaged in cybercrime threaten the health and utility of the Internet. Company spokesman, David de Pingre, noted, "AddvantageUSA is committed to a vibrant Internet economy, and we will continue to invest in fraud detection, crime prevention, and loss reduction resources that support this commitment."

AddvantageUSA is an online retailer specializing in brand named consumer products that can be purchased via a line of credit from AddvantageUSA.

Marc Johnson
1320 Greenway Drive, Suite 105
Irving, Tx 75038
888.601.5527

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