Boost Your Small Business' Sales with CroMex's Guide

    NEW YORK, NY, April 18, 2015 /24-7PressRelease/ -- CroMex believes that now is an excellent time to not only be a business owner but to start new businesses. The recent increase in employment means that there is more disposable income for consumers and therefore consumer confidence rises and they are more willing to spend money on new products or services. As well as this, small businesses are creating yet more jobs and this drives the economy even more, creating a positive cycle of consumer confidence and economy growth, fuelled by small businesses and start-ups.

About CroMex: http://www.cromexusa.com/mission/

It is important for small businesses owners to review their sales efficiencies if they have resolved to grow their business in 2015, says CroMex. The firm believes that if a business wants to grow, sales should be a top priority. A good sales plan means listening to customers and communicating effectively with them, points out the sales and marketing firm, CroMex. The firm have outlined their top tips to boosting sales in 2015:

No isn't always no
When someone says no they haven't always completely ruled out the possibility of buying from the brand. It may just mean they haven't seen something they want yet. If someone doesn't want to buy straight away, don't be disheartened, says CroMex, instead ask them why and what they would like to see in the future. This feedback will drive the business forward and make the next sales pitch successful.

Listen to your customers
The sales person should talk for no more than 30% of the conversation, says CroMex. Instead they should make sure they are listening to what the customer wants.

Display genuine interest and passion
It helps to be passionate about what you are selling. Enthusiasm is infectious and the customer must feel that you would also buy the product if the roles were reversed.
Be honest and transparent

In today's heavily digital world, customers will be googling brands before buying from them. They want to understand what the brand stands for and who they are. Be truthful and keep websites up-to-date. Always be honest in a sales-pitch too, listen to what consumers need and honestly supply them with a solution.

Set clear objectives
When selling it is important to think about what commitment is expected from the other person. This is to ensure the sale is guided to a close in a timely manner. It also keeps the conversation relevant to the product or service.

Smile
A smile lets people know you are on their side. It makes you approachable and people will feel more at ease and less pressured. But make sure it's genuine, consumers can see through a fake smile.

Separate benefits from features
Golf balls are a good example. The red colour of a golf ball is a feature. The benefit of the red golf ball is that it can be easily located. The benefit is more relevant to a golfing beginner. Which goes back to listening to customers. People buy benefits not features.

Provide clear alternatives
Give the consumer clear options. Instead of asking whether they are available next week, ask whether they are available on Monday at 1pm, 3pm or 4pm. This gives them specific options and saves both parties time.

CroMex is an outsourced sales and marketing firm based in New York. The firm specialise in a personalised form of direct marketing whereby they connect with consumers on a face-to-face basis in order to accurately represent their clients' brands. This personal connection allows the firm to create long-lasting relationships between brand and consumer as well as boost sales, and increase customer acquisition, brand awareness and brand loyalty for their clients, many of whom are small businesses.

CroMex is an outsourced sales and marketing firm based in New York. The firm specialises in personalised event marketing campaigns that offer valuable one-on-one connections to their customers.

Find out more about CroMex by following them on Twitter @CroMexNYC and 'liking' them on Facebook.

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