Zengo & Co. Highlight 5 Qualities of a Strong Salesman at Internal Seminar

    CHICAGO, IL, April 18, 2015 /24-7PressRelease/ -- Zengo & Co. look at the qualities that a salesperson is to develop to become a top performer:

Verbal Acuity - Verbal acuity is the ability to communicate with another person using language and terminology that is easily understood. For a salesperson to establish credibility it is has been found that communication is to be at a level that is around the level of understanding of the audience. Raising it too high will make the audience feel inferior and they will start to disengage, similarly if the level of communication is too low then the audience will feel patronised and will also disengage, usually resulting in a loss of sales.

About Zengo & Co: http://www.zengoandco.com/about-us/

Achievement Oriented Personality - Eighty-four percent of the top performers tested scored very high in achievement orientation. They are fixated on achieving goals and continuously measure their performance in comparison to their goals. Another interesting statistic is that over 85 percent of top salespeople played an individual or team sport in high school. As a result, they are well-equipped to function in competitive environments where self-discipline is a necessity.

Situational Dominance - Situational dominance is a personal interaction strategy by which the customer accepts the salesperson's recommendations and follows their advice. This is a skill where a sales person can assert control over an audience without appearing pushy or aggressive. Fine tuning skills around understanding the audience and the product knowledge is what allows the sales person to achieve situational dominance effectively.

Inward Pessimism - Over 90 percent of high-performing and under-performing salespeople described themselves as optimists. However, upon further review nearly two-thirds of high-performing salespeople actually exhibit pessimistic personality tendencies. Zengo & Co. theorize the explanation for this dichotomy is that salespeople always have to maintain a positive attitude and pleasant demeanour while in front of customers. However, inward pessimism drives a salesperson to question the viability of the deal and credibility of the buyer. Therefore, top salespeople are more naturally driven to ask the customer tougher qualifying questions and are more likely to seek out meetings with senior level decision makers who ultimately decide which vendor will be selected.

Sales Management Impact - Sixty-nine percent of high-performing salespeople rated their sales manager as excellent or above average compared to 49 percent of underperforming salespeople indicating there is a correlation.

Zengo & Co is an outsourced sales and direct marketing firm that create and implement engaging event marketing campaigns all over Chicago. Working on behalf of clients from a wide range of industries, the firm are able develop campaigns based on each client's unique values and objectives. These campaigns are then delivered to consumers in person, through face to face communication which allows the firm to create an open dialogue between brand and consumer, helping to boost customer relationships and encourage greater loyalty.

Zengo & Co. specializes in a personalized form of direct marketing in order to generate quality leads and deliver a high ROI to their clients.

For more information Follow @ZengoAndCo on Twitter and 'Like' them on Facebook.

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