Matt Howard Friedman Teaches "The Keys to Internet Marketing with AdWords in Mind"

    NEW YORK, NY, April 19, 2015 /24-7PressRelease/ -- "If you're a prospective internet marketer, you may believe that search engine marketing is the only way you can make money," experienced SEM practitioner and keynote speaker at a recent SEM conference Matthew Friedman began his address directed at aspiring internet marketers.

"While SEM is not the only avenue available for an Internet marketer, it is one of the best choices. Once you know the basics, you can use it with any other internet marketing effort to dramatically improve your results," he stressed, further explaining that the other methods of marketing could all be well served by a few basic SEM strategies to give higher ad placement rankings, thereby impressing clients even more.

Stating that there were many myths associated with the actual method of practising SEM, Mr. Friedman advised his audience to step out of the old SEM practices, which were no longer effective and focus on themes relevant to clients' businesses. Such myths present for instance in AdWords marketing include getting one main keyword and placing it in three different locations including the first and last sentence.

He also advised against including many other related keywords and phrases instead of just one major keyword/phrase, because search engines will recognize it as keyword stuffing and ignore the effort. "The main keyword should only be used in the title and where it fits naturally in the rest of the ad text, same as all other keywords," Matthew Friedman emphasized.

The SEM maven also mentioned backlinking as a useful internet marketing and SEM strategy, stating however, that AdWords marketers place less focus on keyword building since submission of high quality and relevant bids to various AdWords directories would naturally earn clicks from many different locations. The result, he said were natural keywords that increase over time which give higher rankings to the mother sites.

In conclusion, he advised regular updating of content on the business sites and blogs, not only to build a wealth of relevant knowledge, but also because users prefer current information, which will help AdWords, conversation rates increase. "Where your niche is more competitive, you'll need to increase the number of times you post, but a few times a week is generally acceptable in most industries," Matt Howard Friedman said in finishing.

About Scale Media Inc.

Scale Media is a leading USA SEM agency based in New York. It is a top 100 SEM Agency in the US offering cost effective search engine optimization services and keyword research, which leads to highly effective and affordable paid marketing. Its services help both small and big businesses to get better visibility online. It offers creative and customized PPC programs for its clients. Among its services are On-Page SEM, Off-Page SEM and keyword research. Learn more on its blog http://www.scalemediainc.com

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