Zengo & Co: Everything Businesses Need to Know about Direct Marketing

    CHICAGO, IL, April 23, 2015 /24-7PressRelease/ -- Direct marketing is a channel-agnostic form of advertising which allows businesses and non-profit organizations to communicate straight to the customer. Such forms of advertising techniques can include text messaging, email, interactive consumer websites, online display ads, database marketing, flyers, catalogue distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response.

About Zengo&Co.: http://www.zengoandco.com/about-us/

Direct marketing messages emphasize a focus on the customer, data, and accountability. Hence, besides the actual communication, creation of actionable segments, pre- and post-campaign analytics, and measurement of results are integral to any good direct marketing campaign.
Direct marketing channels are where buyers and sellers can transact business and communicate without ever meeting face-to-face or touching and feeling the merchandise. To make more effective use of these new tools, marketers need to become better educated in the concepts of direct marketing.

Direct marketing is attractive to many marketers because its positive results can be measured directly. For example, if a marketer engages with 1,000 solicitations in person and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses. This metric is known as the 'response rate,' and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness, since there is no direct response from a consumer.

Zengo & Co is an outsourced sales and direct marketing firm that create and implement engaging event marketing campaigns all over Chicago. Working on behalf of clients from a wide range of industries, the firm are able develop campaigns based on each client's unique values and objectives. These campaigns are then delivered to consumers in person, through face to face communication which allows the firm to create an open dialogue between brand and consumer, helping to boost customer relationships and encourage greater loyalty.

Zengo & Co. specializes in a personalized form of direct marketing in order to generate quality leads and deliver a high ROI to their clients.

For more information Follow @ZengoAndCo on Twitter and 'Like' them on Facebook.

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