Shinwa Marketing Offers Advice On How To Create A Great Customer Experience

    JACKSONVILLE, FL, April 26, 2015 /24-7PressRelease/ -- Customer service has never been so important to businesses, yet many firms seem to have lost sight of their customers' needs. Efficiency is a huge challenge for businesses, however the drive for efficiency can jeopardise good customer service. Customers are not generic and therefore it is critical that companies recognise this and respond flexibly to different customer types and behaviour. The art of good business is in achieving a high level of effectiveness with efficiency; thereby delivering the right service for the customer, while remaining cost effective.

About ShinWa Marketing: http://www.shinwamarketing.com/

In the pursuit of keeping costs as low as possible, many business have tried to standardise as much of their service delivery as possible. But the risk is that such businesses often become too mechanistic in their service. Sales and marketing firm, Shinwa Marketing believe that understanding customers' behaviours and needs across the three phases of their journey with a brand is vital for creating a great customer experience. The first outline the three phases below:

1. The pre-purchase - this is the phase where shoppers are researching brands, products and retailers. Smart brands will be investing their time and money into understanding what consumers do before they buy. Pre-purchase resources include targeted advertising, buyers' guides, in-store displays, mobile apps and customer reviews.

2. Purchase - Consumers decide to purchase after they have narrowed their decision to a small group of products or brands. This is the phase where consumers can easily switch brands and is the battleground between retailers today. Smart brands will ensure that they understand the path to purchase and will improve interactions between consumers and brands to provide a more positive experience for the consumer.

3. Post-purchase - many brands make the mistake of seeing the purchase as complete once the sale has been completed. The post-purchase phase provides a great opportunities to enhance the customer's experience of how the brand, products and services and delivered, installed and used. Plus, how purchasing problems are dealt with.

Shinwa Marketing is a young, dynamic and ambitious direct marketing and customer acquisitions firm based in Jacksonville, Florida. The firm offers a complete brand management service that monitors their client's brand and the way it is perceived by customers. Shinwa Marketing ensures that customers go away with a positive and highly memorable experience that they can share with their family and friends. The firm's brand management service consists of increased awareness, increased brand loyalty and regular updates and advice.

ShinWa Marketing is a young, dynamic and ambitious direct marketing and customer acquisitions firm in Jacksonville, Florida. For more information follow @ShinWaMarketing on Twitter and 'like' them on Facebook.

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