Research Confirms that Melita Offers Best Buy Internet Services in Malta

    ZURICH, SWITZERLAND, May 05, 2015 /24-7PressRelease/ -- The first Best Buy Award market research conducted in the Republic of Malta, showed that in the telecommunication sector the Melita brand offers Maltese consumers the best price-quality ratio for fixed-line broadband and mobile broadband internet services.

Melita PLC has received its customers' confirmation that they are highly satisfied with the fixed-line and mobile broadband internet services this company offers. The superfast FibrePower broadband internet that Melita launched in 2011 has proved to be not only a high-quality service but also very affordable for the average customer in Malta.

Maltese citizens showed their satisfaction with these services in Best Buy Award market research conducted in February 2015 in the Republic of Malta by the Swiss organization ICERTIAS - International Certification Association GmbH. This organization measures consumers' experience and satisfaction regarding the price-quality ratio of marketed products and services.

For mobile broadband internet providers, for example, examinees were asked:
"Which mobile internet service provider (in general) in your personal experience offers the best price-quality ratio on the Maltese market?"
Most of the respondents answered this question with "Melita."

Additionally, when people were asked to specify the provider that offers the best price-quality broadband (fixed-line) internet in their market, Melita was also the customers' No. 1 choice.

The questions in the Best Buy Award research were open-ended, i.e. the examinees were not offered a choice of responses. They could freely state the names of producers and service providers which, according to their experience, offered the best price-quality ratio on the market.

It is important to emphasize that the Best Buy Award research does not measure brand equity or market share. The experience, opinion, satisfaction, and perception of the consumers are exclusively used to gauge the price-quality ratio of goods and services on the market, based on personal experience.

Commenting on the Award, Melita's COO Mr Ludolf Rasterhoff stated: "Melita's strategy is focused on taking full advantage of convergence on high speed broadband and mobility. This approach enables us to delivery best value products and quality customer experience. The company has invested heavily in its network to deliver super high speed broadband internet in all homes and offices in Malta. Building on this nationwide presence we also launched melitaWIFI - a Next Generation Wi-Fi service which provides a seamless mesh of high speed wireless coverage across the country. The service already covers the Maltese capital of Valletta, all the social and entertainment hubs as well as long stretches of the Maltese coastline where locals and tourists alike hang out."

About Melita

Melita is a diversified and advanced quadruple-play cable operator offering converged telecommunications services. Services are delivered to consumers and businesses across Malta via its nationwide converged mobile 3G (UMTS), HFC cable and advanced seamless Wi-Fi mesh networks to households and businesses in Malta. Likewise, the billing and customer relationships are managed through one converged system.

The company offers IP based digital cable TV, broadband Internet, fixed-line telephony, and mobile voice and data services. It also owns and operates an undersea submarine optical fiber cable; a co-location data centre built to Tier 3 specifications as well as a next-generation Wi-Fi service across the Maltese islands.

Through its brand mSafePay the company also offers Mobile Point of Sale Terminals (mPOS) to small businesses and sole traders.

Melita's successful development since its launch in 1992 is evidenced by the presence of at least one of its services in 75% of all households in Malta.

The principal companies forming the Melita group include Melita Capital PLC as the holding company of the Group and Melita PLC as the operating company for all lines of businesses.

Methodology and Sampling

The Best Buy Award Research - Malta - 2015/2016 was conducted by the Swiss organization ICERTIAS - International Certification Association GmbH, using a sample of 1,200 Maltese citizens who were Internet users over the age of 15. The survey was conducted February 2015 using a web questionnaire from that followed the Computer Assisted Web Interviewing - Deep Mind Awareness (CAWI - DEEPMA) method.

About the Best Buy Award Project

The Best Buy Award is a project from the International Certification Association GmbH (ICERTIAS), which is based in Zurich, Switzerland.

The mission of the Best Buy Award research is to gain insight into user experiences with and perceptions of products and services that customers consider to provide the best price and quality ratio (the so-called best buy).

The goal of the Best Buy Award project and certificate is to simplify the search for the best goods and services at the most favorable price. It is intended to benefit buyers on the local and international markets.

The Best Buy Award research study is conducted according to the provisions of the International Codex for the Implementation of Market and Social Research, which were adopted by the International Chamber of Commerce (ICC) and the European Association of Research Experts (ESOMAR).

ABOUT ICERTIAS
ICERTIAS - International Certification Association is a private, politically independent organization based in Zurich, Switzerland. ICERTIAS (http://www.icertias.com) stimulates innovative ways of market testing and research at a local and at an international level. The organization is primarily focused on the global recognition and promotion of product quality and value. ICERTIAS also encourages international cooperation between current and new testing, research, and certification organizations and promotes collaborative development of testing, research, and certification tools across national borders. Operating from a consumer perspective, ICERTIAS educates local organizations to promote products and services tested to meet its high-quality standards, offer better value, and extend such quality to local and international markets. Internationally, ICERTIAS is now most known for its BestBuy Award (http://www.bestbuyaward.org) and QUDAL - QUality meDAL (http://www.qudal.com) research and certification systems.

BEST BUY AWARD INTERNATIONAL
ICERTIAS - International Certification Association GmbH
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8008 Zurich , Switzerland
PRESS CONTACT
ICERTIAS Media dept: +41 43 544 44 20
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IMPORTANT NOTICE FOR EDITORS
The Information and data presented in this report and announcement are for informational purposes only. This report is neither designed nor intended to be used for making investment decisions. ICERTIAS (ICERTIAS - International Certification Association GmbH, Zurich, Switzerland), as well as the distributor of the information from this report, cannot be in any way responsible for decisions or actions carried out based on the results of the survey, and/or the information contained in this document. The entire survey was conducted with special attention and effort to present results in a precise and transparent manner. However, ICERTIAS and/or its partners, managers, and/or its employees are not liable for the accuracy and/or credibility of the information presented here or in the survey.

2015, ICERTIAS International Certification Association GmbH

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