EMIE Marketing Outlines 8 Social Media Mistakes That Could Be Killing Your Brand

    ORLANDO, FL, May 07, 2015 /24-7PressRelease/ -- In a world of ever advancing digital technology, marketing is constantly evolving and brands need to keep up. According to statistics Facebook has 1.44 billion monthly active users and Twitter has over 288 million. The influence and power these social media sites can have on brands is massive. Social media is an incredible marketing tool and brands need to learn how to maximize their potential, as these sites can drive huge volumes of traffic to a brand's page. EMIE Marketing, direct marketing specialists based in Orlando, outline eight social media mistakes that could be detrimental to a brand.

About EMIE Marketing: http://www.emiemarketing.com/#about-us

It is important for brands to be active on social media platforms and to maximize their potential they must follow the three key rules: Engage, Authenticity and Timing.

1. Not properly vetting and supervising social media managers
Social media now drives almost a third of all referral traffic, therefore it's absolutely critical that the individuals responsible for driving these referrals are up to the job.
While mistakes can't always be avoided, inexperienced, untrained or poorly supervised social media managers having free reign of a company's social media accounts can be fatal.

2. Not responding appropriately to negative feedback
Negative feedback is inevitable, every company gets it. Brands can either choose to ignore it, fight back or take it in their stride. How they respond is a reflection of their brand's values. The most successful companies respond thoughtfully and promptly to negative comments, and use them as opportunities to showcase their commitment to customer service.

3. Buying likes or followers
Consumers respond to authenticity. By taking the time to engage with followers and organically grow will have a more positive effect on a company's social media presence. Buying fans or followers can actually hurt brands by decreasing overall reach.
Fake fans will never interact or engage, therefore signalling to Facebook that a brand's content isn't interesting or valuable to its audience. As a result posts decrease in reach and visibility and brands could also find their account being closed, banned or deleted should Facebook find out.

4. Being repetitive
Posting the same types of content over and over can make a brand look boring and repetitive. Companies should change things up by posting a wide variety of content. Duplicate content leaves followers disengaged.

5. Promoting products constantly
Although these sites provide an excellent marketing platform, there is a time and place for a brand to promote its business or products.
Social selling is all about building relationships and trust that will ultimately lead to sales and companies shouldn't abuse the platform by using it as a billboard or commercial. They should follow the 80/20 principle: post engaging, high-value content 80 percent of the time and promote products no more than 20 percent of the time.

6. Inconsistency in use and messaging
To get the most out of social media, brands must have a schedule for when and how often they post. Their profile and cover photos should portray what the brand is about. The best way to be consistent is to have a strategy in place.

7. Generic responses
Having prepared responses for commonly asked questions can save time, however brands should use them with caution and be mindful that criticisms, negative feedback and specific questions should receive thoughtful and personalized responses.

8. Social media overkill
There are multiple social media sites out there, however just because a social networking site exists doesn't mean brands have to use it. Committing to too many networks can mean they're not using any of them effectively.
Brands should choose the top three to five sites that are the best match for their target market.

EMIE Marketing is an outsourced sales and marketing firm based in Orlando, Florida. With a workforce that collectively has years of experience working in the direct sales and marketing sector, EMIE Marketing have become one of the market leaders in their industry. With the positive outlook for the U.S. economy in 2015, the firm believes to expand into two further markets by the end of the year. Their goal for the next five years is to represent their clients nationwide. Plans to open up overseas are also under discussion.

EMIE Marketing generate personalized marketing campaigns for their clients in order to deliver a high ROI even in times of economic downturn.

Follow @EmieMarketingFL on Twitter and 'Like' them on Facebook.

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