The Versa Group Review the Rise of Online Advertising in the US

    DENVER, CO, May 07, 2015 /24-7PressRelease/ -- The annual internet advertising revenue report conducted by PricewaterhouseCoopers found that Revenue generated by social media advertising alone totaled $7 billion in 2014, up by 57% when compared to the previous year. As well as having a strong presence online, businesses are now having to turn their hand to mobile technologies to accommodate US consumers' reliance on mobile devices. The report also found that in 2014 mobile advertising brought in $12.5 billion in revenue in 2014.

About The Versa Group: http://www.theversagrp.com/about-us/

Sales and marketing experts The Versa Group, from Denver believe it's fair to say that online advertising has opened up many exciting new avenues in which brands can promote themselves, however with so many of today's consumers using online technologies, the firm have recognized that businesses are having to quickly adapt to ensure their marketing efforts are reaching the desired audience.

The Versa Group believe that there are many benefits to online advertising and marketing. The accessibility and connectivity that online technologies provide means that location is no longer a barrier for businesses, allowing them to reach a global audience almost instantly. Online marketing has also allowed businesses to keep a key line of communication open between themselves and their consumers, providing consumers with a convenient method of communication which helps to strengthen customer relationships.

Despite the many benefits, the Versa Group are urging businesses to approach online marketing with an air of caution. Although many online avenues provide instant communication, many businesses, especially small businesses are running the risk of taking on too much and may not have the resources needed to provide each customer with the same level of online support or attention. This could leave customers feeling neglected and may cause them to seek out other brands. The firm are also concerned that many businesses may become too distracted by the potential of reaching a larger audience that they fail to take into consideration the needs of their target audiences. Reaching a larger audience may seem beneficial in theory, however very few of these leads pay off as the services or products being marketed don't apply to their needs. Businesses need to ensure that their marketing content is relevant and targeted and doesn't get lost among the wealth of marketing content currently available online.

'Online marketing can be very expensive. We find many clients utilize cross-channel marketing to get the best results. Creating awareness through online communications but utilizing direct forms of marketing to improve sales figures' says Kelvin Quartey, The Versa Group's CEO.

The Versa Group believe despite the rise in popularity of online marketing, when it comes to forming real customer relationships direct marketing is the most effective solution. Direct and event marketing practices involve meeting with consumers directly in order to accurately pinpoint their needs and provide a service which offers effective solutions to these requirements. The firm has seen first-hand how this approach can dramatically boost ROI, and believe that whilst online has its benefits, using a multichannel approach is the best way to increase revenue across the board.

The Versa Group is a fresh and dynamic sales and marketing group based in Denver, Colorado that delivers a high ROI for their clients through personalized marketing campaigns.

For more information Follow @TheVersaGroup on Twitter and 'Like' them on Facebook.

# # #