New Fund To Help Filmmakers Rai$e Money on Kickstarter & Indiegogo

    FORT LEE, NJ, May 06, 2015 /24-7PressRelease/ -- Clarendon Entertainment announced today a new fund that will help filmmakers achieve their campaign goals on Kickstarter and Indiegogo. By providing Gap Funding, the company can greatly increase a filmmaker's chances at crowdfunding success.

Gap Funding is a pretty simple concept: Clarendon guarantees that a project creator on Kickstarter or Indiegogo will successfully raise their campaign goal by the last day of the campaign. It does that by simply funding any deficit between (i) the campaign goal and (ii) the campaign's total pledges. Projects should, among other criteria, be in the film/video, music, publishing (i.e., writing), transmedia and theater categories and have minimum/maximum goals of $20,000/$100,000. The company's mission is to fund 50 projects annually.

Many content creators choose Indiegogo over Kickstarter because of Kickstarter's "all-or-nothing" policy, where project creators risk getting nothing if they don't meet their campaign goals. Gap Funding can eliminate that risk should a project creator choose to go the Kickstarter route.

Even for those that choose Indiegogo over Kickstarter, gap funding will save them the higher fee that is charged if they fall short of their goal. Gap Funding locks in the lower fee, which means more funds for a project.

Artists that are planning a crowdfunding campaign in the near future and could use a financial partner to get their campaign over the top, should visit the company's website for more information (including a brief application). The company encourages creators of projects aimed at traditionally underserved audiences to apply.

Clarendon Entertainment, Inc. is a successor to a NY corporation originally formed in the late 1990's to produce and distribute motion picture entertainment. Since the original formation, our mission has evolved to focus on serving the needs of independent filmmakers and other content creators. We recognize how DIY culture, access to more affordable digital production and post-production capabilities and the emergence of powerful crowdfunding platforms have combined to create exciting new opportunities for artists. We seek to empower artists in this new environment.

# # #