Be Interactive Pty: Do High Profile Entrepreneurs Help or Hinder Youth Entrepreneurship?

    BRISBANE, AUSTRALIA, May 08, 2015 /24-7PressRelease/ -- Brisbane-based sales and marketing company, Be Interactive Pty look at various media sources and how they portray the modern day entrepreneur. Looking at soaps and focussing on those whose target market would be predominantly teenagers, and of an age where they would be considering career options, it was found the portrayal of entrepreneurs were shown in a less than positive light and mostly had some sort of criminal background. However, it is not just the soaps that stereotype and portray entrepreneurs in an unflattering and unrepresentative light. The celebrity entrepreneur now dominates the media and popular culture. In a recent survey carried out for the Centre for Entrepreneurs, 76% of respondents believed that TV programmes had raised the profile of entrepreneurs and entrepreneurship. However, 61% of small business leaders found The Apprentice "off-putting" for aspiring entrepreneurs, portraying entrepreneurial candidates in a negative light. Although these programmes increased awareness, the general consensus was that "the poor portrayal of those involved, is doing more harm than good".

About Be Interactive Pty: http://www.beinteractivepty.com/aboutus/

Be Interactive Pty are concerned with the misconceptions the media are causing when placing the entrepreneurs in the spot light, and feel that more consideration needs to be used when individuals embark on their entrepreneurial journey. It should be highlighted that entrepreneurs want their business and ideas to assist the consumer, as well as be the driving force behind their motivation rather than fame and money being the centre focus.

Be Interactive Pty share their checklist of what makes a true entrepreneur;

Passion - Passion is the fuel that drives the creation of dreams. This is a no-brainer. They wake up every day wanting success. Entrepreneurs become obsessed with the idea of achieving goals, with attaining the grand objective that will yield meaning of great personal significance. The trick, of course, is to channel that passion into action. Sometimes the idea is so exciting that it becomes scary to try. And it's scary to fail. Successful entrepreneurs know that failure is part of the journey, and that without failure, there is no success.

Conviction - Passion without conviction is like a shooting star that fizzles before we even fully realize it's there. What keeps passion alive? Conviction streamlines our passion into a steady flow. After all, most people have innovative ideas at some point in their lives. It's conviction that determines what entrepreneurs do with those ideas.

Lunacy - Entrepreneurs have to be a little bit crazy to achieve extreme success. It takes a particular type of lunacy to never want to quit, to believe in something so much that it defines a person. It's this lunacy that takes entrepreneurs to a state of euphoria in which they think they can tackle some unachievable goal that others have never attempted to tackle.

Need for approval - Before the "how they did it" question comes the "why". Many experts believe that most entrepreneurs who have made history have been driven by a need for approval. Instead of creating a lack of confidence, this "I'll show 'em" attitude can foster an entrepreneur's conviction. It is the force that makes him or her fight harder. "At the end of the day, everyone who told you no deserves some credit: He or she helped the entrepreneur become who they are," explains Be Interactive Pty.

Be Interactive Pty are an Australian sales and marketing firm who specialize in providing a wide range of direct marketing solutions. The firm help their clients to form lasting bonds with their consumers through face to face, personalized interactions. By taking the time to understand individual consumer needs, Be Interactive Pty can help clients by improving their acquisition rates and brand awareness.

Be Interactive provides a cost effective route to market to a range of local and national clients throughout Brisbane.

For more information follow @BeInteractiveAU on Twitter and 'like' them on Facebook.

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