Bluefin Payment Systems and eTouchMenu Partner for Encrypted Mobile Payments

    EDINA, MN, May 14, 2015 /24-7PressRelease/ -- Bluefin Payment Systems, the leading provider of secure payment technology for independent software vendors (ISVs), enterprises, and small-to-medium-sized businesses, and digital menu and loyalty innovator eTouchMenu have partnered to provide integrated payment processing backed by Bluefin's security suite, including PCI-validated point-to-point encryption (P2PE) and tokenization.

Bluefin specializes in security solutions for point of sale transactions in a variety of industries include foodservice, hospitality, retail, healthcare, unattended, education and others. Bluefin offers a full suite of PCI-validated P2PE products including through their PayConex payment gateway, QuickSwipe mobile POS system, Salesforce App and a decryption as a service offering, Decryptx.

eTouchMenu has developed a digital menu technology that transforms the food and beverage operating model.

"In today's ever-changing hospitality landscape, it's about engaging customers to drive more business. eTouchMenu delivers a whole new meaning to tabletop service," said Scott Morrow, CEO. "For example, with a swipe of a credit card, debit card or gift card, guests can pay when they're ready without flagging their server. And now, with Bluefin, we have taken payment security to the next level by ensuring cardholder data is never in the clear."

Through the partnership, eTouchMenu will provide integrated payment processing to clients backed by Bluefin's PCI-validated P2PE mobile solution. Bluefin's P2PE solutions encrypt cardholder data within a PCI-approved P2PE point of entry device. P2PE prevents data from being available as clear-text in an enterprise's system or network, where it could be exposed in the event of a data breach.

"Restaurants, retail, education - no industry or company is immune to a potential data breach. Large merchant breaches reported in the media have brought awareness to the fraud epidemic with POS malware at the heart of the problem, ," stated Julie Counterman, Chief of Integrated Payments, Bluefin. "Bluefin's PCI-validated P2PE solutions not only insulates the POS from cardholder data but also renders the cardholder data useless to a hacker. And with the increase of breaches in foodservice, we are pleased to partner with eTouchMenu to offer a fully integrated and secure solution backed by our PCI-validated P2PE solution."

Both Bluefin and eTouchMenu are exhibiting at next week's National Restaurant Association (NRA) Annual Show. Visit Bluefin at booth #6350 and eTouch Menu at booth #6470.

About Bluefin Payment Systems

Bluefin Payment Systems is the leading provider of secure payment technology for independent software vendors (ISVs), enterprises, financial institutions and small-medium sized businesses worldwide. Bluefin's proprietary PayConex platform features PCI-validated Point-to-Point Encryption (P2PE), the QuickSwipe mobile POS system, tokenization, transparent redirect and more. Bluefin is a Participating Organization of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with offices in New York, Chicago and Tulsa. For more information please visit http://www.bluefin.com/.

About eTouchMenu

eTouchMenu provides the software technology to support an operating model transformation that delivers better service, increased revenue, operating efficiencies, and payment securities to the food and beverage industry. Only eTouchMenu has mastered the blend of traditional personalized service and a digital ordering/payment system that results in a powerful service model. Enhance the guest experience. Grow revenue. Improve efficiency. Provide payment security. eTouchMenu: The Future of Hospitality. For more information visit http://www.etouchmenu.com/.

PRESS CONTACT

Danielle Duclos, Vice President of Marketing
Bluefin Payment Systems
678-894-2638
[email protected]

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