Healthcare Trends Institute Announces HSA Opportunities for Financial Institutions Whitepaper

    FARGO, ND, May 14, 2015 /24-7PressRelease/ -- The Healthcare Trends Institute has announced a new whitepaper for financial institutions seeking information on health savings account (HSA) users, featuring the opportunities and strategies for communication and engagement.

According to a recent study, the HSA industry is set to exceed $30 billion within the next year, but few consumers are taking the opportunity to utilize the tax advantaged HSA for long-term investment. This is where financial institutions can step in, gaining new business and increasing managed assets while building relationships with consumers.

Healthcare Trends Institute's latest whitepaper, Financial Institutions: Your Guide to HSA Opportunities, looks to answer the questions posed by financial institutions regarding HSA users while providing a guide to help them better communicate with and engage said users.

In this whitepaper, financial institutions will gain perspective on the history of the HSA and its growth resulting from increased adoption of high-deductible health plans (HDHPs), the seven types of HSA users, the keys to HSA investment, and a guide for supporting HSA customers in their decision making and investment strategies.

"HSA adoption is at an all-time high, and financial institutions have the opportunity to help consumers invest their contributions for long term use," says Tiffany Wirth, Executive Director of the Healthcare Trends Institute. "This whitepaper looks to introduce these financial institutions to the communication strategies and objectives needed to engage today's HSA user."

Financial Institutions: Your Guide to HSA Opportunities is available as a free download from the Healthcare Trends Institute, and can be accessed here: http://www.evolution1.com/financial-institutions-your-guide-to-HSA-opportunities.html

About the Healthcare Trends Institute
The Healthcare Trends Institute is an educational platform to help employers, third-party administrators, health plans, brokers, banks, payroll providers, consumers, and other stakeholders keep up with the rapidly changing healthcare benefits industry. It covers a range of topics related to the administration and management of healthcare benefits, including defined contribution, health exchanges, insurance, legislation, and more.

Healthcare Trends Institute programs include an educational web series, an annual awards program, newsletters, training programs, a resource library, a real-time health exchange infographic, and more. To ensure all content and programs achieve the highest level of quality and relevancy, the Institute is guided by an Editorial Advisory Board comprising of subject-matter experts that represent diverse aspects and perspectives within the healthcare benefits industry. The Institute is sponsored by Evolution1, the nation's largest electronic payment, on-premise, and cloud computing consumer-driven healthcare solution. More information is available at http://www.HealthcareTrendsInstitute.org.

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