Read Here to Learn Some Coffee Terms

    ATLANTA, GA, June 05, 2015 /24-7PressRelease/ -- A great aroma has been associated with so many things, but no aroma surpasses the arousing scent of your favorite coffee. A coffee connoisseur can easily anticipate the rich flavor of their cup of black gold, based on the aroma alone. Whether you are a professional taster or a workday drinker, you will find yourself speaking the language of the bean, just as wine lovers boast about the grape. And, like knowing your favorite vineyard, being well versed on estate coffee products will help you make the best coffee selections.

If you are enjoying a delicious cup of coffee, chances are is it Coffee Arabic. Arabica makes up about 60 percent of worldwide coffee production, making it almost 10 times more popular than the top wine grape, Cabernet Sauvignon. Even if your coffee is 100 percent Arabica, quality must still be established. A great coffee is distinguished by its balance. A perfect coffee reaches liquid harmony when all of the characteristics of aroma plus taste translate into optimum flavor balance. Professional tasters identify this balance through a process called cupping. Cupping (or tasting) measures the taste, acidity, body, aroma and flavor of the prepared coffee. Experts are often able to identify estate coffees in the cupping process by the distinct characters in the growing region.

The life of a coffee bean starts with the blossom, the flower that develops into a fruit known as a cherry. Harvested at their peak of ripeness for best processing, the cherry contains two normal beans, or occasionally a bean and a peaberry. The peaberry is used as a distinct grade of coffee.

The resulting product becomes the elixir that starts the day of people worldwide. So much so that some people have a favorite Barista, the coffee artist that creates the perfect cup of morning delight. Others have become espresso and cappuccino experts in their own homes, learning the art of brewing the perfect cup of coffee.

"If you learn coffee terms, it will be easier to communicate with fellow coffee lovers," says John Martinez, owner of J. Martinez & Company. "Buy some beans from Martinez Fine Coffees and host a tasting with your friends. Learning is fun when you do it with coffee."

To learn more, please visit http://www.martinezfinecoffees.com.

Established in 1988, J. Martinez & Company is an Atlanta-based purveyor of fine coffees and other gourmet items. J. Martinez & Company originated the concept of single estate coffees more than twenty years ago and still carries only the finest premium coffee beans from estates around the world, including Jamaica Blue Mountain coffee and Kona coffee from Hawaii.

For more information, please visit http://www.martinezfinecoffees.com.

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