The Plato Group Offers Customer Service Techniques

    MIAMI, FL, May 16, 2015 /24-7PressRelease/ -- Bringing in new business is a costly process for many brands and far outweighs the costs associated with maintaining good relationships with existing customers. The rewards and adrenaline rush that comes with signing a new lead has created a tunnel vision for the majority of brands meaning that a divide has been created within sales teams; one side focusing on bringing in new business whilst the other deals with existing customers. The Plato Group, a vibrant sales and event marketing firm based in Florida believe that because of this segregation in sales many businesses are missing a trick and failing to recognize the potential for new business that can be obtained through existing customers. The firm believe that existing customers are an important asset and businesses should be capitalizing on them if they are to keep costs low and acquisition high. By providing exceptional service brands have the opportunity to transform their existing customers into brand advocates, who willingly promote their services to others and will keep their acquisition rates up.

About The Plato Group: http://www.theplatogrp.com/

The key to creating strong brand advocates is for brands to ensure that they are implementing high performing customer service techniques. To help brands get a stronger grip on their customer service capabilities The Plato Group have offered the following guide to the dos and don'ts of customer service.

The don'ts

The biggest issue in creating brand advocates is that the quality of service tends to drop after the initial sale. Whereas at the beginning of the experience customers are graced with the support of a highly trained customer service manager, with following contact often handed down to a less experienced junior which often leads to a poorer service. Businesses should ensure all their representatives receive quality training so that the level of service remains high through every stage of the customer experience.
Customers like to deal with the same representatives as it prevents them from having to repeat themselves when making new inquires. Representatives should make it a priority to reach out to their sign ups regularly just to check in and make sure they are still enjoying the experience.

The dos

The Plato Group believe it's vital to take a proactive approach with customers, rather than waiting and reacting to issues. This approach will surprise customers and make them feel valued.

Under delivering on a promise is an instant killer of customer relationships. Businesses should instead commit to honest communication which will allow a business to stand out from their competitors.

Finally The Plato Group believe it's vital for brands to know their customers. Ongoing research and feedback will provide brands with the means to provide a superior service and adapt to meet changing customer needs.

The Plato Group is a customer focused sales and event marketing firm that uses the principles of direct marketing to build lasting customer relationships for their clients and obtain solid customer leads. Through face to face interactions the firm are able to learn more about their clients' customers and build a service around this knowledge which is personalized to each individual customer. As well as being incredibly personalized, this technique is also highly cost-effective and can generate a 100% guaranteed ROI compared to more traditional and costly mass marketing techniques.

The Plato Group specializes in a personalized form of marketing that is designed to generate quality leads and deliver a high ROI for their clients.

For more information Follow @The_Plato_Group on Twitter and 'Like' them on Facebook.

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