JACKSONVILLE, FL, May 16, 2015 /24-7PressRelease/ -- Social media is quickly becoming an integral part of every business' branding and marketing strategies and by ignoring the pull of social media, businesses could soon find themselves isolated from a huge cross section of today's modern consumers. Recent research from Econsultancy has found that 71% of businesses plan to take their social media presence up a gear in 2015 in order to build their online audience and increase their reach across the market.
About Supreme Equity Marketing: http://www.supremeequitymarketing.com/
Supreme Equity Marketing believe there to be many reasons as to why having a strong online presence is important. With more ways to access social media than ever before social media is a quick and easy way for businesses to share their brand identity with potential and existing customers, sharing their values and keeping them up to date with new developments within the brand. Because of its interactive nature social media, and if utilized effectively, it can also help brands to engage with their audience and allows each 'follower' to feel more connected and important to a brand, which can help a brand build a positive reputation among consumers.
With the popularity of social media showing no signs of slowing down in the coming months, Supreme Equity Marketing have shared their top tips to help businesses become more social media savvy and build their brands effectively online.
Investigate all Avenues
Social media is more than just Facebook and Twitter; there are literally hundreds of online social platforms and the key to successful online branding is for businesses to choose a platform that fits in with their brand identity. Although Facebook is a good all-rounder due to its vast audience, platforms such as Instagram can be great for businesses that rely heavily on visual content, whilst LinkedIn can be a huge asset to brands operating in business-to-business sales.
Content
Quality wins over quantity every time. It may seem productive for brands to roll out a large volume of content, however unless users actually want to read what is being published, it's just a big waste of time for all involved. All content should support the brand image, be visually pleasing and offer something to the viewer, rather than being a full on marketing pitch.
Don't get Lost
No matter how good the content, if a brand lacks an audience then they will never stand out online. Using existing industry influencers can bring a brand to the attention of their target audience and begin the growth process. Tagging influencers and letting industry leaders know when they've been mentioned or citied within their content can help content travel and bring in a greater following.
Supreme Equity Marketing specialize in unique and engaging direct marketing campaigns, using face to face customer interactions to build customer loyalty and increase sales for a wide range of clients throughout Florida. As a relativity new start up, the firm regularly use social media to not only promote their services to potential clients, but to help with their recruitment process so that they can achieve their growth potential. By having a strong Facebook, Twitter and Google + presence Supreme Equity Marketing has been able to create and distribute engaging visual content helping them to build a stronger brand and widen their awareness throughout Florida and the USA.
Based in Florida, Supreme Equity Marketing's campaigns are inventive yet very target focused, and can be adapted to suit any industry. The firm ensure's that all their clients receive a quality service at a competitive cost as well as guaranteed results.
Find out more about Supreme Equity Marketing on Twitter, or by liking them on Facebook.
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