Wallace Morgan: Why Marketers Shouldn't Worry That Social Media is Slowing Down

    NEW YORK, NY, May 16, 2015 /24-7PressRelease/ -- Reports show that social media stock is slowing down after Twitter, LinkedIn and Yelp all saw shares of their stock take big tumbles last week. The week prior, Facebook reported earnings that fell short of analyst expectations for revenue. As well as this, Twitter missed its own revenue guidance for the last quarter causing investors to send shares of its stock plummeting last week.

About Wallace Morgan: http://www.wallacemorgan.com/

Wallace Morgan believes that many marketers will find this news worrying as they use social media as their primary marketing tool. Social media can be used to promote brands or products and build a strong following, so if less people are using social media and stocks are falling this means that marketers will have to rethink their strategy says the sales firm.

However, Wallace Morgan does not believe that these statistics are a reason for marketers to panic as there are other forms of marketing that have proved to be much more effective than social media marketing. For example, digital marketing, content marketing and direct marketing. The firm also believes that brands should not rely on social media as their only marketing tool because they are limiting the amount and the type of consumers they reach. Wallace Morgan believes that implementing new marketing techniques is also a good way for brands to be innovative and stand out from competition.

Wallace Morgan is an outsourced sales and direct marketing firm based in New York. The firm generates quality sales and delivers a high ROI to clients through their personalized marketing campaigns. By creating tailored direct marketing campaigns and taking them directly to consumers via face-to-face marketing methods, the firm are able to generate long-lasting, personal relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Wallace Morgan believes that direct marketing has many benefits compared to social media marketing:

Market Reach
Direct marketing allows brands to extend their market reach to consumers of all ages and in many different areas. Although social media also allows this, followers have to approach the brand on social media whereas direct marketing allows the brand to approach consumers which increases brand awareness. On top of this direct marketing means that brands can specifically target their ideal demographics whereas social media is much more broad and targets anyone which means they are less likely to be interested in the brand or product and not become real customers.

Quick responses
Sometimes social media accounts can be left inactive for hours or even days, causing consumers to become impatient if they have a query or problem that needs resolving. There is no faster response than face-to-face. Questions can be answered immediately and issues can be solved when using direct marketing techniques. This builds a greater trust between the brand and consumer and increases brand loyalty.

Measured results
Direct marketing allows businesses to fully measure the results of their campaigns, who has bought what, which products are successful, and so on. Social media does not give an accurate representation of who has actually become customers of the brand.

Wallace Morgan are a full service events and promotions firm located in New York. The firm give companies the chance to streamline their business, cut cost, whilst increasing results and turnover, through face to face sales and marketing techniques.

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