SYDNEY, AUSTRLIA, May 20, 2015 /24-7PressRelease/ -- AusCorp Connect look at research into Sydney as a business hub and discover an opinion of global cities expert, Greg Clark. He offers the view that Sydney risks becoming the "one-night stand of the world: a fun place to visit, but do you really want to stick around?" According to global cities expert, Greg Clark, Australia's tourism marketing has worked a little too well. "You get this message that the whole of Australia is just about going to the beach, drinking beer and being at barbies. There is a risk with this idea - that Sydney is a place to holiday and party - becomes the dominant story." While Sydney performs well on measures of quality of life and entertainment, it ranks below average on ease of doing business, transportation and infrastructure and costs of doing business, according to Clark, an adviser to the Organisation for Economic Co-ordination and Development on cities and fellow founder at The Brookings Institute.
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AusCorp Connect offer their opinion on Sydney as a business hub. Undoubtedly the best aspect of doing business in Sydney is that businesses get to be in Sydney. It is a wonderful city to visit, and an even better city to live in. From a lifestyle perspective, Sydney is difficult to beat. Pure air, pristine beaches, clean streets, good food and a smart, hard-working and multicultural population to enjoy these things with.
From a business perspective, Sydney has a global outlook and enjoys the high standard of supporting infrastructure that one would expect from a world city. From its financial services and transport and logistics, to telecommunications and IT, businesses can get things done in Sydney. Australia produces some great talent and creative and innovative people - and in the tech sector these people gravitate to Sydney. The Australian lifestyle also attracts smart people from around the world.
Sydney also conveniently overlaps with both the US West Coast and most Asian capital cities' working day - making it a particularly handy location for an Asian hub. Culturally, Sydney is still young and there is a very real sense that anything is possible. It is easy to get excited about business in Sydney, which makes doing business there exciting.
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