"Don't Retire, Become an Entrepreneur," Says A.R Discovery International

    JERSEY CITY, NJ, May 20, 2015 /24-7PressRelease/ -- New figures have surfaced revealing that baby-boomers - those born between 1946 and 1964 - are currently America's greatest entrepreneurial asset and are twice as likely to start a business than the much talked about 'millennials'. Whilst young entrepreneurs may have benefited from broader media coverage by helping America's economy to embrace business and set up their own enterprises, it would seem that an even greater number of older entrepreneurs are pushing retirement aside in order to start a new, more challenging career. A.R Discovery International are thrilled to see that entrepreneurship is becoming more widespread among a range of age groups and believe that this could provide a serious boost to the US economy in the coming months.

About A.R. Discovery International: http://www.ardiscoveryinternational.com/

There are many reasons as to why these baby-boomers are turning to entrepreneurship in their later years. One of the most common reasons is that they simply can't afford to take their retirement and want to find an enjoyable and fulfilling career path in order to supplement their income and provide support to their families. Another reason is that many baby-boomers don't feel ready for retirement and still feel that they have more to give and therefore choose to follow their passions in order to live out the American dream.

A.R Discovery International don't just believe it's the percentage of baby-boomers becoming entrepreneurs that is an asset to America; the firm believe that there are many factors which make this older generation ideal entrepreneur material. Baby-boomers have the security that many young entrepreneurs lack, they have a home, a stable lifestyle and in many cases savings. By already having a handle on what's important baby-boomers are able to achieve a healthy work life balance which provides them with the time to recharge and perform 100% within the business. Older entrepreneurs also have the benefit of years of work experience which helps them to overcome the challenges that may trip younger entrepreneurs up. A.R Discovery International believe that it is never too late for someone to turn their life around and start a new career and with the help of the baby-boomer generation the firm are hopeful that more Americans will make the most of their skills and be confident enough to embark on their own start-up projects.

A.R Discovery International is a sales and marketing firm based in New Jersey. The firm specialize in innovative direct event marketing services which help their clients to reach out and build real connections with their consumers. The firm strive to personalize the customer experience through face to face customer interactions which help lay the foundations for increased brand loyalty and sales. As experts in marketing A.R Discovery International are able to generate impressive results for their clients and use their extensive market knowledge to identify new market trends and customer behaviors and alter their approaches accordingly so that their clients' revenue remains high.

Through their own experiences working with sales and marketing entrepreneurs A.R Discovery International have recognized how deeply important it is to support entrepreneurship in the US. Entrepreneurs are helping to boost the economy and have created jobs throughout America and A.R Discovery International is playing their part in supporting the continuation of this trend. The firm run a development program for sales and marketing professionals, helping them to gain the necessary skills and knowledge needed to become a successful business owner.

As experts in B2B sales and event marketing A.R. Discovery aim to guide clients through every stage of planning, creating and implementing a successful marketing campaign through a professional 'hands on' approach. The demand for direct marketing services promises exciting opportunities for continual growth in the future in both national and overseas markets.

For more information follow @AR_Discovery on Twitter and 'like' them on Facebook.

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