Zengo & Co Reviews the New Apple Watch

    CHICAGO, IL, May 21, 2015 /24-7PressRelease/ -- Zengo & Co offer a review on the new Apple watch:

About Zengo & Co: http://www.zengoandco.com/about-us/

The Good...

The hardware's fit, finish, and general cleverness is exemplary.

"At first, I was skeptical about Apple's launch strategy for the watch, which involved offering dozens of variations, at every price point from $349 to you all of which do exactly the same thing," explains Zengo and Co. However, the firm were instantly impressed with the tiny little details such as the way the bands fasten to the watch and secure themselves on the wrist, showing style and ingenuity. The range of case materials, colors, and band styles makes the watch customizable in a way that few pieces of personal technology have ever been.

The size is right.

Even though Apple isn't declaring that any specific Apple Watch model is aimed at men or at women, it seems likely that many gents will opt for the 42mm size and many ladies will prefer the daintier 38mm variant. In an astute move, Apple made the bezel of the watch black and gave the software an interface that's mostly white and bright colors on a black background. That makes the line between screen and bezel nearly seamless, which allows Apple to get away with very little display border. End result: It feels like a surprisingly large screen given the size of the watch.

The screen is delightful.

A very small, very high-resolution display presents opportunities for app developers that smartphones and tablets do not. Every pixel matters, and nobody's going to try to build a watch app with gazillions of features, opening up the possibility to focus on artistry as much as functionality.

Watch faces are unexpectedly customizable.

Apple isn't exactly a company that typically goes out of its way to let its customers tweak its products' interfaces. But most of the 10 watch faces that the Apple Watch offers let customers play with colors and design elements. Its slick and fun.

The Bad...

This watch has trouble waking up.

Like every other smartwatch with a vibrant, illuminated color screen--Apple used OLED technology--the Apple Watch must obsess over power usage to get through the day on a single charge. It therefore keeps its screen off when peope are not using it. When its sensors notice its user turned it up toward their eyes in an orientation that suggests they're ready to do something; the display turns on.

It also seems to be buggy.

Some people have found the Apple Watch to be quirky in the way that first-generation products running wildly ambitious software almost always are. Judging from Apple history, consumers would expect things to improve markedly after an operating-system update or two in the coming months.

Nuhi Shahin Managing Director of Zengo & Co, feels that this product could be a game changer over the next 12 months "As with all Apple products, they offer great solutions to individuals and businesses alike, and with some tweaks I feel that businesses will find a way of incorporating this exciting new technology into their daily office routines."

Zengo & Co. is an outsourced sales and marketing firm based in Chicago. The firm specializes in promotional activity where they demonstrate their clients' branded services to consumers. This method allows for one-to-one connections to be made with consumers. Zengo & Co's personalized marketing approach often leads to long-lasting relationships between brand and consumer, which in turn, leads to increased customer acquisition, brand awareness and brand loyalty for their clients. Zengo & Co are always looking into new technology to make their clients brand reach the public quickly and effectively.

Zengo & Co. specializes in a personalized form of direct marketing in order to generate quality leads and deliver a high ROI to their clients.

For more information Follow @ZengoAndCo on Twitter and 'Like' them on Facebook.

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