Create a Killer Brand Using these Tips from O'Connor Marketing

    SYDNEY, AUSTRALIA, May 22, 2015 /24-7PressRelease/ -- O'Connor Marketing state that every business owner knows it's important to offer a high-quality product or service. But with a high volume of competition, quality on its own is no longer enough. O'Connor Marketing believes that a great business brand is hugely important and can be the determining factor between success and failure for a business.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

It is critical to have a unique identity and to stand out from the competition; effective branding is the way to ensure this. In a recent article online (success.com 30 April 2015) five key elements that contribute to a killer brand were revealed. O'Connor Marketing reviews these five elements below.

1. Simple (but memorable) logo.
For example Apple's apple, Nike's swoosh and the McDonald's golden arches - they are all simple designs but immediately recognizable and memorable. A brand needs to get the logo right and it must look great whether it's displayed on a phone or billboard.

2. Consistent colour scheme.
Offering a consistent colour scheme will build a brand successfully across all platforms, both online and offline. Customers need to be able to instinctively recognize the same brand whether they are out shopping or surfing the web.

3. Authoritative Voice.
Content marketing is crucial and a brand should spend time on the content that is published. If customers choose to read a brand's content, they should be rewarded with a piece of high-quality information.

4. Smooth user experience between sites.
Websites and social media sites should have a consistent appearance and customers should be able to move smoothly from one location to the next. Social media links should be provided on the main website and vice-versa. Social media profiles must always be kept up to date.

5. Superior Customer Service.
Excellent customer service is essential in all aspects of a business and this include brand building. When a brand consistently exceeds the expectations of clients and customers, they become memorable.

'Branding goes way beyond just a logo. When you think about your brand, you really want to think about your entire customer experience,' says Ronan O'Connor, Managing Director of O'Connor Marketing. 'It is critical to be aware of your brand experience and to have a plan to create the brand experience that you want to have. A good band doesn't just happen...it is a well thought out and strategic plan,' added the Managing Director.

O'Connor Marketing is a B2B and event marketing agency that was launched in early 2014. The firm is a provider of strategic business solutions to the telecommunications, energy and non-profit industries. O'Connor Marketing provides their clients with a range of services that include marketing plan development, business planning, marketing segmentation and communication strategies.

O'Connor Marketing is a B2B and event marketing agency with their eyes firmly on the future. Launched in early 2014, the firm's compact, driven and agile marketing force of consultants are unstoppable and have a 'can-do attitude' that generates impressive results in sales and customer acquisition.

For more information on O'Connor Marketing follow @OMCAustralia and 'like' them on Facebook.

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