Alba International Are You Making These Mistakes?

    SYDNEY, AUSTRALIA, May 29, 2015 /24-7PressRelease/ -- It can be a very steep learning curve for new businesses, as success is determined by a variety of factors and mistakes business may or may not be making. Direct marketing specialists Alba International believe that making mistakes and learning from them are all part of running a business. Investment of time and investment of dollars certainly makes an impact, but some of the more important variables come down to the details of a business.

About Alba International: http://www.albainternational.com.au/

Alba International list mistakes that are common when running a business:

1. Narrowing Down Consumer Experiences - Fine tuning the business, the services offered and how customer services is delivered is one thing. But narrowing down consumer experiences and therefore eliminating opportunities is even better.

Small businesses are faced with the challenge of keeping up with their competitors - big and small. As a result, it's absolutely vital they identify ways in which they keep their customers happy while also keeping profit in mind. Offering options for customers to spend more than they may have planned to is a great way to do this. Suggested add on sales at the checkout, or 'other customers purchased' suggestions are non-pushy but helpfully suggestive.

2. Not Delivering Expert Opinions - "Whatever it is your business sells, you need to become the expert in it - or at the very least, a perceived expert to your customers," states Alba International. Why? Consumers want to feel as if they are buying from the best and gaining quality, expert insight along the way is part of this experience.

3. Never Saying "Don't Spend Your Money on That" - Customers love it when sales people tell them not to buy something. When advising not to spend, it's important to offer an alternative and a reason for purchase.

4. Not Recognizing the Opportunity to Admit Your Own Mistakes - No one is perfect. Keeping this in mind, it's bound to happen that a company faces a "mistake". To restore a positive brand with the customer it is important to be proactive and offer a gesture of apology suits the mistake.

5. Neglecting to Hire the Right People - Employees are a reflection of a business, and the people an owner hires can impact the company's brand identity whether they want to admit it or not. They also impact sales - or lack of them. So while it's easier said than done, commit to hiring the right people versus those that are quick to hire.

Alba International is an outsourced sales and marketing firm based in Sydney. The firm specializes in a unique form of direct marketing which involves connecting with consumers on a face-to-face basis on behalf of their clients' brand. This one-to-one connection allows for long-lasting and personal relationships to be created between brand and consumer. This leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Alba International strategically develops innovative direct marketing campaigns that are presented to consumers in engaging methods that are memorable and personalised.

For more information Follow @AlbaInterPty and 'Like' them on Facebook.

# # #