New Dry Skin Lotion Found To Be 6 Times More Effective Than Competitive Brands

    BEVERLY HILLS, CA, June 02, 2015 /24-7PressRelease/ -- The effects of modern life on one's skin requires a real dry skin remedy, especially as summer quickly approaches. When the skin's natural protective layer is compromised from irritants and toxins, the results are dry skin conditions like eczema, psoriasis, multiple skin allergies and many other less desirable health problems.

Recent scientific research has discovered that the current volume of dry skin care products available in the marketplace do more damage than good, simply because past research has focused more on form rather than function. The usual skin care treatment method is to apply a conventional lotion; although it is a fact that the misuse of moisturizers is one of the leading causes of dry skin. These conventional moisturizers confuse your skin, resulting in the skin producing less of its own natural oils, causing your dry skin to become worse not better over time.

In a recent study conducted by the International Society of Dermatology, of 994 subjects who answered (495 men and 499 women), 44.6% declared having "sensitive" or "very sensitive" skin, revealing a high prevalence of sensitive skin in the USA. Sensitive skin is mainly associated with dry skin, fair skin, reactivity to climatic and environmental factors, and cosmetics. American dermatologists seem largely involved in the care of this condition.

Dr. Lisa Benest, board-certified dermatologist states, "In my practice in dermatology I see many incidents of contact dermatitis, where the natural coating has been stripped just from daily use of soaps and other irritants. So at that point any kind of chemical can enter into the skin and cause contact dermatitis. We see this as red dry itchy skin. Now shielding lotions such as Skin MD will help restore that barrier and then maintain that barrier even after hand washing so that it's protected against any harsh chemicals that our skin may come in contact with. It is an excellent skin treatment product."

21st Century Formulations, a research-based skin care organization in Beverly Hills, CA, recently discovered a new formula which now strengthens the skin's own natural barrier. Their product, Skin MD Natural Shielding lotion, has solved the problem of dry skin and has been found to be the best moisturizer for dry skin as it is an effective dry skin treatment.

"I've tried numerous SPF lotions and creams to find one that I can wear every day, but I have had a hard time finding one that doesn't make my skin oily or break out. Skin MD Natural + SPF 15 lotion was the first one that not only felt good as I wore it, but didn't cause breakouts, even with weeks of wear." -Leanne, Rave and Review Blog

Formulated with a special blend of five natural plant extracts that provide skin with unbeatable moisture while being lightweight and non-greasy, Skin MD Natural is also committed to protecting the environment. Skin MD Natural and Skin MD Natural + SPF 15 are manufactured in the United States using 100% solar power, free of animal products and animal testing.

Skin MD Natural is the top selling natural shielding lotion that uses only the finest quality ingredients. To learn more about how Skin MD Natural can heal dry skin visit http://www.skinmdnatural.com

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