Alpha Gamma Solutions Reviews Today's 3 Most Influential Branding Books

    LEICESTER, ENGLAND, June 03, 2015 /24-7PressRelease/ -- Although many budding entrepreneurs may believe having a strong core idea or product to be the crux of a successful business, Alpha Gamma Solutions, a Leicester based direct marketing firm strongly believe that without the right branding and marketing approach even the best ideas will struggle to get off the ground. The firm are keen to promote that getting the branding right from day one is vital if a business is to go the distance in today's highly competitive marketplace. Before launching a business, investing in branding can help to create a buzz among potential consumers and build the foundations for a solid and loyal customer base. Branding is also key to attracting the right kind of customers. Although targeting the widest audience possible may seem like the best way to generate more sales, the firm believe that this can result in many marketing streams falling on deaf ears. Instead the firm believe it's far more effective for businesses to understand their ideal consumers and use their branding to appeal to the values and needs of these consumers, thus creating stronger customer relationships that generate high revenue.

About Alpha Gamma Solutions: http://www.alphagamma.co.uk/

Alpha Gamma Solutions understand however that learning how to get branding right is no easy feat and can take a lot of time and effort to master. To help fledgling entrepreneurs expand their knowledge of branding the firm have shared the 3 business books they believe to be integral to the branding process.

Managing for Results, by Peter Drucker

This book approaches business as a means to make the most of opportunities, rather than simply solve problems and teaches readers how to distribute their resources accordingly to generate maximum results. Drucker also highlights that the most important part of a business is the customer, which is an important lesson for those looking to create a strong brand that resonates on an emotional level with the target audience. Drucker explains that marketing is far more than simply generating sales which is a core value that Alpha Gamma Solutions upholds within their own business model.

Innovation in Marketing, by Ted Levitt

This book suggests that businesses should always view themselves as customer servers rather than product makers, as without listening to the needs of the customer a brand is likely to misconstrue what it is customers actually want. Levitt explains that once a business changes it perspective, it will be able to seek out new strategies and drive growth by delivering innovative solutions that meet market demand.

My Years with General Motors, by Alfred Sloan

Through his time as a top executive at General Motors Alfred Sloan knows what it takes to create a strong brand. Core to his success, as explained in the book is that Sloan took the time to understand that each customer has different needs and as such, brands should work on ways to tier their services so that as many people as possible can benefit.

Alpha Gamma Solutions have made it part of their company values to follow the key lessons learnt from these three seasoned business authors. As a direct event marketing firm Alpha Gamma Solutions work on the frontline on behalf of their clients, delivering quality customer service through face to face interactions. This helps their clients to build on their knowledge of customer needs and deliver successful services, whilst also developing stronger, long lasting customer relationships.

Alpha Gamma Solutions are specialists in a unique form of face-to-face marketing. The firm believe this methods generates a high ROI for their clients.

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