The Plato Group: You Can Sell Anything to Anybody if You Put Your Mind to It

    MIAMI, FL, June 04, 2015 /24-7PressRelease/ -- The direct sales and marketing specialists The Plato Group reveal how with the right experience, sales representatives can sell anything to anybody, if they make the experience unique.

About The Plato Group: http://www.theplatogrp.com/

Customer experience plays a pivotal role in sales, people buy from people. Companies that have customer service high up on their agenda will beat the competition. Customer acquisition experts, The Plato Group, outline the key rules of selling.

1) Make it about them

The same thing is applicable to conversations with friends, it's boring listening to a self-absorbed person going on and on about themselves, consumers don't like listening to salespeople talk at length about their company or products.

The key rule of sales is to always make it about the buyer. Every phone call, demonstration or meeting should place the focus solely on the buyer. Every interaction should be customized and unique.

2) Identity the target market

Sales reps will have a much better success rate if they take the time to clearly identify the target buyer. Prior research will avoid wasting time on poor fit leads. Instead, freeing up more time to devote to customers who are more likely to make a purchase.

3) Ask questions, and listen

Interacting with potential customers, asking them questions allows sales reps to fully understand their needs and helps build a relationship and instil consumer confidence.

4) Approach them on their level

A salesperson should bring their unique personality to the selling process, however they must bear in mind that they need to adapt their technique depending on the customer. Personal attributes have a big impact on how people like to be sold to.

5) Hit an emotional high point

People will often make decisions based on emotions. Emotions influence how someone processes information and makes decisions. Keeping this in mind, every sales message, presentation and meeting should speak to the person's emotions as well as their rational mind.

Sales expert Geoffrey James outlines the six emotions that impact decision-making:
1. Greed
2. Fear
3. Altruism
4. Envy
5. Pride
6. Shame
To maximise sales opportunities, a salesperson should choose one or two points that will resonate with the buyer and utilize them into the pitch.

6) Remember people buy from people

It's important to be professional but it's also just as important to be personable. A fun and enthusiastic personality can go a long way. The top sales people listen to customers to get to know them, their passion and hobbies and build relationships.

The Plato Group is a leading Miami based sales and marketing firm that specializes in event marketing and product promotions. Through face-to-face customer interactions the firm help their clients to gain a better understanding of the wide range of needs of their target consumers. By taking the time to reach out to and listen to consumers, the firm are able to boost their clients' customer acquisition, retention and overall ROI, providing them with the foundations from which to substantially grow their businesses and achieve market longevity.

The Plato Group specializes in a personalized form of marketing that is designed to generate quality leads and deliver a high ROI for their clients.

For more information Follow @The_Plato_Group on Twitter and 'Like' them on Facebook.

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