EMIE Marketing asks Whether Your Company Culture Affects the Customer Experience

    ORLANDO, FL, June 05, 2015 /24-7PressRelease/ -- A culture comprises the values and practices shared by the members of the group. Company culture, therefore, is the shared values and practices of the company's employees.

About EMIE Marketing: http://www.emiemarketing.com/#about-us

Company culture is important because it can make or break a company, explains EMIE Marketing. Companies with an adaptive culture that is aligned to their business goals routinely outperform their competitors. Corporate culture is becoming increasingly important in the war for talent and retention at companies of all types around the world. Corporate culture is the personality of a company and it cannot be faked. Through social networks, review sites and word-of-mouth, a company's culture is revealed. If employees are happy and fit in the culture, then the company gets a strong name and more people want to work there.

Some of the elements of company culture include management techniques, shared values and mission, work ethic, daily work practices and language. Companies are not only competing for customers and revenue, they are competing on the basis of how they treat their employees and what they represent. "If you have a strong culture, people will not only want to work for you, but they won't want to work for anyone else so it's well worth the investment of money and time," explains EMIE Marketing.

Customer care specialists EMIE Marketing know that when a company decides to shift their culture to focus on the customers, lots of good things start to happen. A Forrester study found that customer-centric approaches are a great way to improve your marketing ROI.

EMIE Marketing look into research conducted by Marketing Sherpa into companies that underwent customer-centric transformations. Some of their most interesting findings include:

Focusing on customer leads to huge click-through rates - Cincom decided to implement customer-centric marketing efforts. They used customer success stories to make other customers champions of their brand. They used analytics to provide relevant content, focusing on customer experience. The result was an incredible 236% jump in click-through rates. EMIE Marketing believe the same can be done on a face to face basis to encourage repeat customers by having staff use previous customer experiences to paint a picture of how a customer may integrate a product or service into their daily routine. Doing this can increase sales and create a stronger customer relationship with the brand.

Making a customer-friendly website improves key metrics - Biolabs' website was suffering from bounced users and low time spend. They decided to implement customer surveys, leaning on these suggestions to revamp their internet presence. The result of this customer-centric website was a 7.5% decrease in bounce rate, and almost 75% increased time spend. EMIE Marketing offer a similar service to its clients by engaging with their customers to gain feedback on their customer experience, allowing further opportunities to allow their clients to share in their company culture.

EMIE Marketing are customer acquisition and sales specialists based in Orlando, Florida. The firm create and implement engaging event marketing campaigns based around their clients' individual brand identity and the mind-set of their target consumers. To ensure maximum results for their clients, EMIE Marketing meet with their clients' consumers directly so that each customer receives a quality face to face personalized service which helps to strengthen customer relationships and increases customer loyalty for their clients.

EMIE Marketing generate personalized marketing campaigns for their clients in order to deliver a high ROI even in times of economic downturn.

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