Event Horizon Marketing Reveals Why You Need Behavioural Marketing

    TAMPA, FL, June 05, 2015 /24-7PressRelease/ -- Behavioral marketing is the practice of serving targeted adverts or content based on a user's past actions and behaviors, explains Event Horizon Marketing. The idea is that if adverts are more relevant to the user, there's a higher chance that they will react in a positive manner (i.e. make a purchase). The adverts are based on a wide range of data including: website analytics, cookies, browsing history, search history, social data, purchase history, login details, IP addresses and App data. All of this is collected, analysed and turned into actionable insights.

About Event Horizon Marketing: http://www.eventhorizonmarketing.org/

Event Horizon Marketing believes that behavioral marketing is important because it can be used to create a much more personal experience for the user. Ultimately, it enables marketers to move beyond 'batch and blast' messaging, which means sending the same message to a wide range of people, just trying to target as many people as possible, and allows marketers to attract and connect with those who will be most interested in their product or service.

Event Horizon Marketing points out that there are many benefits of behavioral marketing including:

Relevancy
Content and adverts become much more relevant to the consumer, which should create a more positive experience as they won't feel like they're being spammed.

Efficiency
Marketing costs become more efficient as adverts are targeted at users who are likely to be interested in the marketers' products. Messages are also tailored so they have a higher chance of eliciting a positive response.

Improved ROI
Improved relevancy and efficiency leads to a greater return on investment, as less money is wasted on poorly targeted adverts.

Centralized database
In order to implement behavioral marketing, businesses must have consistent, accessible data. Removing silos and improving data processes then enabling streamlining in other parts of the business.

Event Horizon Marketing specializes in a unique form of behavioral marketing. The firm provides a unique direct marketing solution to their clients throughout the Florida area. Direct marketing allows the firm to determine a target market for their clients' brands and connect with those consumers through personalized, face-to-face marketing campaigns. This one-to-one connection helps to create long-lasting and personal connections between brand and consumer, and often leads to increased customer acquisition, brand awareness and brand loyalty for their clients' brands.

Find out more by following Event Horizon Marketing on Twitter, or by liking them on Facebook.

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