Data-Driven Marketing is on the Rise, But Why Aren't We Excited About it? Asks Ventas Central

    LONDON, ENGLAND, June 10, 2015 /24-7PressRelease/ -- There is no doubt that over the years marketing has gotten more complicated. Gone are the days where businesses only had mass marketing techniques, such as print and television marketing to attract consumer attention. Now businesses have a huge range of marketing channels at their disposal thanks mainly to the advancements in communication technology. Whilst this choice has opened up a lot of doors to businesses and provided them with the means to reach and engage with more customers than ever before, having an arsenal of multiple channel has also presented problems to many businesses, the most common of which being the challenges of aligning the functions of these channels with the needs of consumers. Ventas Central, a London based sales and marketing firm believe that consumer need changes rapidly in the current economic climate and that unless businesses are tuned in to these needs, they will ultimately struggle to form meaningful connections with consumers and generate revenue.

About Ventas Central:http://www.ventascentral.com/about/

Ventas Central believe the key to meaningful consumer connections is personalisation, and that businesses can only fully personalise the customer experience by implementing data driven marketing techniques. By collecting customer data through sales transactions, customer interactions, online surveys and social media, businesses are able to build in depth profiles of who their customers are and what they want from the business. This provides them with the means to personalise their marketing efforts and fully engage with each customer.

However, despite the benefits of data driven marketing Ventas Central recently discovered that there are still some marketers who are struggling to summon confidence and enthusiasm in it. The Direct Marketing Association and Winterberry Group found that although 2 thirds of marketers have a positive view of data driven marketing, the first quarter of 2015 still saw a drop in confidence, with enthusiasm in the practice currently hitting a two year low.

Ventas Central believes that there could be a number of issues preventing businesses fully implementing data driven marketing into their everyday strategies. Integrating these new customer centric practices with existing tools and protocols can take a huge amount of time and planning. With many companies currently experiencing a healthier climate for growth, this kind of disruption is unappealing. For smaller companies, the cost of investing in data driven marketing can be off putting, CRM tools and entering the field to conduct research can be seen as a drain on resources and funds. However, Ventas Central believes that there are cost effective means of collecting such vital data. Businesses can utilise social media to reach out to consumers for minimal cost, whilst outsourcing these functions can also provide relief to both a business' budget and resources.

Ventas Central is a London based sales and event marketing firm that specialises in providing businesses with innovative customer acquisition services. The firm help their clients by focusing on improving the customer experience and to do this the firm meet with customers on their behalf and collect feedback in order to provide each consumer with a service which meets their own individual needs. By taking the cost and effort involved in collecting and utilising data away from their clients the firm are able to provide a complete marketing and sales service which generates a higher rate of sales and builds stronger, more meaningful relationships between their clients and customers.

Ventas Central specialise in a unique form of direct marketing that uses effective campaigns to generate quality sales and deliver a high ROI for their clients.

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