Zengo & Co.: The Comeback of the American Entrepreneur

    CHICAGO, IL, June 12, 2015 /24-7PressRelease/ -- Zengo & Co. are excited to demonstrate the increase in entrepreneurship in the US and outline the statistics surrounding the new business generation. Research by Kansas City-based Kauffman tracks why people start businesses, and in 2014, about 80 percent were driven by opportunities as opposed to necessity. That's back to about the level seen in the decade prior to the recession. The risk-taking has been driven by greater confidence in the economy and job market, which Reedy points out is also reflected in gauges such as the percentage of people who voluntarily leave their jobs. What's notable is household wealth rose to a record $82.9 trillion in the fourth quarter as stock prices rose and housing values recovered. Because most entrepreneurs use their own resources to finance start-ups, those gains have helped.

About Zengo & Co: http://www.zengoandco.com/

The research also offered some common trends to consider;

- The biggest gains in start-ups have been among men, who made up 63 percent of new entrepreneurs. Men were hurt relatively more in the recession, because the downturn centred on male-dominated housing construction, finance and manufacturing.
- Immigrants are far more likely to start businesses than native-born Americans. Immigrants started 28.5 percent of businesses, which is more than double the number from 1997, even though they made up just 13 percent of the population in 2000.
- The U.S. population is aging, and so are start-ups. The biggest gains have been among older entrepreneurs, with 55- to 64-year-olds making up 26 percent of the enterprises. Younger people have been hampered by student debt and an inability to get resources for businesses.

Zengo & Co is an ambitious sales and event marketing firm based in the heart of Chicago. The firm help businesses to reconnect with their customers and build stronger relationships in order to generate more sales and achieve market growth. By meeting with their clients customers in person, the firms' friendly sales representatives are able to create a more personal customer experience and deliver solutions that fit with the needs of each individual consumer.

Zengo & Co believe it's important to support entrepreneurship and encourage young people to consider a career in business. The firm run their own business development program which teaches their representatives all the skills and knowledge needed to excel within the sales and marketing industry. Through the program Zengo & Co has seen a great deal of young entrepreneurs go on to make a name for themselves and establish their own successful firms.

Zengo & Co. specializes in a personalized form of direct marketing in order to generate quality leads and deliver a high ROI to their clients.

For more information Follow @ZengoAndCo on Twitter and 'Like' them on Facebook.

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