A Good Brand Matters More Than a Strong Advertising Campaign Says The Versa Group

    DENVER, CO, June 13, 2015 /24-7PressRelease/ -- The Versa Group believe it's easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.

About The Versa Group: http://www.theversagrp.com/

The Versa Group look at results found by Millward Brown. His research has quantified the theory that a strong brand proposition teamed with solid advertising will create "massive brand value growth", according to Walshe. The hypothesis has been tested using data and valuations for 87 brands that have appeared in the top 100 over the past 10 years. The study finds that businesses perceived as having strong brands with weak advertising still grew their brand value by 76% over the period on average. Conversely, weaker brands with strong advertising increased in value by just 27%. Where both brand and advertising are considered robust by consumers, the value shoots up 168%, demonstrating that good advertising makes a positive difference - but only to strong brands.

The Versa Group work closely with their clients to not only generate ROI but to manage their brands in the public arena. With a client base including large household brands, The Versa Group place additional emphasis on its teams to be mindful of the clients' brands and insist on a quality generated purchaser whom will become a loyal customer to the brand for the current products and beyond. The Versa Group feel that they offer their clients a unique service in that their campaigns are all conducted on a face to face basis with their target market, offering immediate advice and demonstrations where necessary, a service online advertising is unable to offer.

The Versa Group is a fresh and dynamic sales and marketing group based in Denver, Colorado. Their professional and friendly sales force are the perfect representatives for large and small firms and can be the bridge needed between a brand and their consumers. They are excited to use Colorado as their first base and assist brands in the area to maximize their market share and offer great products to the people of Colorado.

The Versa Group delivers a high ROI for their clients through personalized marketing campaigns.

For more information Follow @TheVersaGroup on Twitter and 'Like' them on Facebook.

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