All Press Releases for February 12, 2008

Behavior of a Bachelor(ette) Before the Last Night Out

Tracking Bachelor and Bachelorette Party Consumer Online Trends in 2008



    /24-7PressRelease/ - LOS ANGELES, CA - February 12, 2008 - February 12th, 2008 - A new study was conducted in the first quarter of 2008 by the largest network of bachelor and bachelorette party sites which tracks trends of men and women who are planning bachelor(ette) parties. I-Volution, Inc (www.ivolutioninc.com) which owns websites www.bachelorettepartyfun.com and www.bachelorpartyfun.com, the two largest and longest running bachelor party and bachelorette party sites in a network of pre-wedding party websites, reports these findings from their 2007 year end statistics, including more than 4 million visitors during the year.

According to the study completed in the last quarter of 2007 involving data from 388,000 visitors on www.bachelorettepartyfun.com, the top three viewed sections include bachelorette game ideas, male entertainment and bachelorette party invitations. Furthermore, a similar study in the last quarter of 2007 on www.bachelorpartyfun.com which included 253,631 visitors uncovered the top three online destinations as female entertainment, location ideas and general entertainment ideas (i.e., golf, bars, sporting events).

Due to an increasing fear of an economic recession, there has been an upward trend for bachelor(ette) parties to plan more home parties and be more economical, as compared to the previous year's data. Michael Lasky, president of I-Volution who speaks with a lot of bachelor and bachelorette party planners states, "The trend may be due to the increase in costs associated with travel and less disposable income." Lasky reports that he expects close to 5 million visitors to come to his network of pre-wedding party websites during 2008.

What are the most common new parties? They include attending musicals/plays, instructional exotic / pole dancing lessons, an in-home exotic male entertainer, spa day, or just a nice dinner and drinks out for the bachelorette party. The recent trends of bachelor party events include bar hopping, in-home female dancers, golf weekends, paintball and concert/sporting events.

Lasky states that his network of pre-wedding party sites includes the largest online party planning resources; nationwide limousine and entertainment directories, theme ideas, as well as the largest selection of bachelorette party games to help make planning the bachelorette party easier for the maid of honor and bridesmaids. Other great areas on their site include a free downloadable scavenger hunt game with over 60 ideas and a free "Oath of Secrecy" which can be printed out and used by the bachelorettes.

Interesting data on Lasky's pre-wedding party network includes the most popular destination for bachelor(ette) parties is Las Vegas, with 35% of the traffic visiting the Vegas sections. In addition, the most popular items sold on the www.bachelorpartyfun.com and www.bachelorettepartyfun.com sites include veils, games, tableware and drinkware. Lasky states, "I have created the bachelor(ette) party websites as a portal for consumers to receive nationwide information on planning their parties as well as providing over 320 party items for their bachelor and bachelorette parties, creating a one stop shop." The websites www.bachelorettepartyfun.com and www.bachelorpartyfun.com statistically track where visitors go on the sites to increase information in areas that are most popular. In addition, Lasky has built www.groomsmen411.com and www.bridesmaid101.com with additional free information for the planning of pre-wedding parties.

Overall the bachelor and bachelorette party industry is substantially growing online in conjunction with the volume of weddings, even though the type of venues are ever changing. With today's free information on the net, sites like these make it less stressful and more fun for bachelor party and bachelorette party planners to be creative and resourceful.

About I-Volution, Inc
Located in Southern California, I-Volution, Inc owns the largest pre-wedding party websites which include www.bachelorettepartyfun.com, www.bachelorpartyfun.com, www.bridesmaid101.com and www.groomsmen411.com. I-Volution, Inc is considered a top portal of the pre-wedding party industry.

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Contact Information

Michael Lasky
I-Volution, Inc
Northridge, California
United States
Voice: 818-718-1104
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