LeadSift Secures New Investment and Launches API to Bring Actionable Insights from Social Audiences to Marketers

    SAN FRANCISCO, CA, June 18, 2015 /24-7PressRelease/ -- LeadSift, a leading provider of social media intelligence solutions, today announced that OMERS Ventures and Salesforce Ventures have invested in the company. The investment will further product development efforts and fuel sales and marketing.

"LeadSift can set a new benchmark on what sales and marketing teams should know about their customers," says Damien Steel, Director at OMERS Ventures. "Given its competitive advantage in consumer targeting and analytics, we believe LeadSift is well-positioned to capture significant market share and become a leader in acquiring customers via social media."

LeadSift is a social intelligence platform that mines audiences to help brands identify, understand and reach consumers in real-time through the lens of intent, profile and affinity. For every user collected, over 100 attributes about their habits, trends, preferences and lifestyle are extracted and analyzed to create a 360-degree view of a customer.

Today, LeadSift also officially launched its Consumer Insights API to allow for easy integration of these real-time social insights directly into other business applications to enrich contact and profile data.

"CRM, Marketing Automation, Influencer Marketing and Media Buying platforms are reimagining how to differentiate their product offerings and grow their business," said Tukan Das, CEO LeadSift. "APIs offer a way to further development with minimal investment and disruption to existing resources."

Several platform providers are already using the Consumer Insights API to enhance existing profile data. InNetwork, leading influence marketing software, has integrated the API into its platform and has captured new business by expanding its ability to identify an influencer's audience, or find the ideal influencer based on a target audience's affinity to a brand.

"LeadSift is a great partner in providing the data we need to make our product more robust," says Jonathan Seller, VP Product and Technology at InNetwork. "The Consumer Insights API is unparalleled in its ease of use, quality of support and the rich insights it provides. It has helped InNetwork customers find partners that better match their brand."

Brands and agencies are still striving to understand their buying audience and currently do so by conducting costly, time-consuming research or developing personas based on limited attributes. LeadSift recognizes the potential of extracting consumer insights from conversations occurring on social media platforms, providing brands a deeper understanding of consumers primed to purchase.

LeadSift is founded by four data scientists, Tapajyoti (Tukan) Das, Sreejata Chatterjee, Hatem Nassrat and Daniel Allen. LeadSift technology has processed over 2 billion social conversations to better understand buying audiences.

For more information about the LeadSift Consumer Insights API and to experience the innovative social fingerprint technology, visit http://www.leadsift.com/api.html.

About LeadSift
LeadSift is a social intelligence platform to help brands identify, understand and reach in-market consumers with the right message at the right time. With LeadSift, marketers leverage the rich insights from over consumer 100 attributes for better targeted messaging, creative and content to successfully deliver and scale personalized experiences throughout the buying journey. The Consumer Insights API enriches profile and contact data in key business applications to differentiate product offerings with minimal resource commitment.
http://www.leadsift.com

About Salesforce Ventures
Salesforce Ventures--Salesforce's corporate investment group--invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world's largest cloud ecosystem and the guidance of Salesforce's innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model. Salesforce has invested in more than 100 enterprise cloud startups since 2009. For more information, please visit http://www.salesforce.com/ventures.

About OMERS Ventures
OMERS Ventures is the venture capital investment arm of OMERS, one of Canada's largest pension funds with $72 billion in net assets. As both an institutional angel investor and a later-stage investor, OMERS Ventures is looking for successful companies with significant growth potential and market opportunities.
http://www.omersventures.com

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