Need Help Identifying Your Target Audience? Let NJD Global Show You How

    ADELAIDE, AUSTRALIA, June 18, 2015 /24-7PressRelease/ -- Direct marketing specialists NJD Global conduct extensive research before campaign creation, in order to correctly identify their clients' target audience. Failing to do so can result in large sums of money being wasted which could ruin a firm. The Adelaide based start-up believes this is vitally important and shares their advice for identifying the perfect target audience.

About NJD Global: http://www.njdglobalpty.com/

1) Hyper-segment your target market

Simply splitting audiences into demographics isn't sufficient to achieve an effective marketing strategy it requires detailed information on who is buying a product or service. For small firms it's important to know how much the consumers earn, what they do and how they spend their spare time. Business-to-business firms should combine sales data with research to allow them to establish customer characteristics.

2) Use traditional media

While many companies are utilising digital methods for advertising, it's important not to forget the power of traditional media. Over 55s still tend to view advertisements through traditional channels.

3) Get active on social media

Social media provides an unbelievable marketing platform for companies, as well as giving them an opportunity to engage and interact with their audience. However companies should be selective and learn which channels to use.

With Facebook being the largest social network it is important for companies to have a presence on the site. The firm reported an increase in the number of daily users last year. It is used by 81% of 18-29 year olds and 60% of 50-64 year olds. Twitter users, although often preferring to read than post, will engage with companies through the site. LinkedIn is the most effective site for business-to-business relationships.

4) Integrate

The most efficient and effective marketing strategies are integrated. It is important that all advertising channels are integrated to deliver the best return on investment. The main faux pas companies make is duplicating content, however they should be posting unique messages and tailor-made content where necessary.

5) Measure

Whatever communication channels companies choose to use, it is imperative that they evaluate progress on a monthly basis so they are aware what content is working and what is not.

NJD Global is Adelaide's newest direct marketing firm. In the hugely competitive marketing industry the firm identified a gap in the market for interactive and personalized marketing solutions. The firm offers direct and personalized marketing solutions that deliver 'the personal touch'. Their strategies guarantee ROI while remaining extremely cost-effective.

NJD Global Pty is Adelaide's freshest direct marketing firm. The firm are so much more than traditional marketing and sales companies, From the relationships they nurture with clients to the out of the box thinking they use to cultivate cutting edge campaigns, NJD Global Pty are a one of a kind, results driven outsourcing solution.

Find out more about NJD Global Pty by following them on Twitter, or by liking them on Facebook.

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