Malls Embrace Pop-Up as their New Strategy

    AMSTERDAM, NETHERLANDS, June 21, 2015 /24-7PressRelease/ -- A unique museum exhibit pop-up will be launched in four major cities across Canada in the fall this year where the van Gogh Special edition collection will be for sale. The Pop-Up Museum Exhibit is a partnership between the Van Gogh Museum and Retail Is Detail who specialize in the design and roll-out of retail & pop-up stores.

The Van Gogh Special Edition Collection of limited high-end replicas is a 3D-process, developed in close collaboration with Fujifilm Europe. Visitors will be able to enjoy the masterpieces up close and truly experience the works as never before. The experience will not only be limited to adults but also geared toward children and schools for educational purposes with the chance to win a prize to the Van Gogh Museum in Amsterdam.

The Pop-Up Museum Exhibit is part of a proactive Pop-Up strategy developed by Retail Is Detail to be implemented in close cooperation with their specialty leasing departments in leading malls across Canada. John Blogg the CEO of Retail Is Detail and founder of Oil & Vinegar will lead the program and roll-out in 2015 /2016. Subsequently many other major mall developers and asset owners have shown a keen interest in this unique Pop-Up Strategy.

Over Retail Is Detail - http://www.retail-is-detail.com
Retail Is Detail is a Dutch based global full service retail & pop-up consultancy founded by John Blogg the former instigator and CEO of Oil & Vinegar a culinary gift store chain with more than a 100 stores worldwide. Retail Is Detail prides itself in working with a number of strategic partners one of which is Hypsos BV in Soesterberg.

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