Future Generation Marketing: Lessons from Sepp Blatter

    READING, ENGLAND, June 25, 2015 /24-7PressRelease/ -- Sepp Blatter is a Swiss football administrator who has served as the eighth president of FIFA (the Federation Internationale de Football Association) since June 1998. From a background in business, public relations, the Swiss and international sports administration, Blatter became general secretary of FIFA in 1981 and served in that role until he was elected president at the 51st FIFA Congress on 8 June 1998, succeeding Joao Havelange, who had headed the organisation since 1974. Blatter was re-elected in 2002, 2007, 2011, and 2015. On 2 June 2015, six days after the United States government indicted several current and former FIFA officials and sports marketing companies for bribery and money laundering, Blatter announced that he would resign as president of FIFA, but would remain in his position until an extraordinary FIFA Congress could be held for his successor to be elected.

About Future Generation Marketing :http://www.futuregenerationmarketing.co.uk/

Future Generation Marketing believe that marketers can learn from Sepp Blatter and his mistakes. The firm offers their tips:

Have a great mentor - First up, everyone needs a mentor who can show you the ropes and develop you as a manager. For a young Blatter that man was Joao Havelange the 7th President of FIFA. It was Havelange that spotted Blatter and made him his protege and eventually his successor. It was also Havelange who was later allegedly paid millions in bribes and who was forced to pay back some of the money or face prosecution. Budding marketers should always be on the lookout for someone to guide them. Mentors are important, sourcing a mentor with a reputation of high integrity is important.

Master inter-personal authenticity - Second, master inter-personal authenticity. One famous example was recently recounted by UEFA executive Gerhard Aigner who was invited, along with Blatter, to attend an Italian Football Federation event in Savoy - a region that straddles France and Italy. On the way there Aigner asked Blatter if they should address the audience in French or Italian. Blatter replied, 'This is Savoy. We speak French!' "So I'm called up to make a speech," Aigner recalls. "I go up and speak in French. Afterwards, when he's called up, he goes and speaks Italian! This is Blatter. And I speak better Italian than he does!" The lesson here for all marketers is that it pays to be sneaky. Write that one down.

Fully utilise soundbites - Next, it's also important to consider the power of the soundbite in building leadership credibility. Blatter's brave statements have tackled some of the biggest issues in sport. Who can forget his magnanimous approach to gender equality when he queried why female soccer players have to dress like men on the pitch: "Let the women play in more feminine clothes like they do in volleyball. They could, for example, have tighter shorts. Female players are pretty, if you excuse me for saying so". Who could possibly disagree?

Master social media - Another big lesson for marketers is the masterful use of social media by Blatter to build his personal legacy and spread the FIFA magic. He has amassed a following on Twitter of 2.64 million. Quite a feat and, unlike many other famous figures, he has no shortage of engagement either. On average each of Blatter's tweets generate hundreds of admiring comments.

Future Generation Marketing is a new sales and event marketing start-up that offers unique targeted marketing services to businesses throughout Berkshire and the UK. Through face to face customer communications the firm act on behalf of each client to meet with their target audience and learn more about their needs. This information helps their clients deliver a highly personalised service which increases customer loyalty and drives a greater quantity of sales. To unsure sales remain high, the firm regularly review and track each marketing campaign so that they can adapt to coincide with emerging market trends and consumer behaviours.

Clients hire Future Generation Marketing's services to increase their customer base, boost their revenue, secure leads and expand their brand awareness.

For more information Follow @FutureGenMktng on Twitter and 'Like' them on Facebook.

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