Event Horizon Marketing: 3 Reasons Why Your Customer Experience is Failing

    TAMPA, FL, June 27, 2015 /24-7PressRelease/ -- Event Horizon Marketing is an outsourced sales and marketing firm based in Florida. The firm specializes in a personalized form of direct marketing which allows them to connect with consumers on a face-to-face basis on behalf of their clients' brands. Event Horizon Marketing works closely alongside their clients in order to determine their goals, target market and ideal consumer profile. Once established, Event Horizon Marketing reflects these needs in a unique direct marketing campaign that is taken directly to consumers via face-to-face marketing methods. This one-to-one connection often leads to long-lasting and personal connections between brand and consumer as well as increases customer acquisition, brand awareness and brand loyalty for their clients.

About Event Horizon Marketing: http://www.eventhorizonmarketing.org

Event Horizon Marketing specializes in providing an excellent customer experience for their clients' consumers through their direct marketing campaigns. As specialists, the firm has revealed three ways that a company could be failing to deliver a positive customer experience:

There is no Executive Sponsor
A customer experience program that succeeds typically has an executive sponsor, a senior-ranking executive that is the champion of the program. That person has the authority, budget, and motivation to make this program a success and will stop at nothing to have the initiative become an integral part of the company. Without this person the scheme lacks authority and a number of obstacles will be hard to overcome.

There is a lack of education
Event Horizon Marketing has noticed that there is a lack of information available to businesses to learn about customer experience. Most companies are still trying to answer the primary questions such as:

What is customer experience management?

Where do we start?

How do we measure success?

It's a rallying point with no strategy
Companies often plaster their walls with motivational quotes or shameless taglines that say, "Providing world-class customer service since 1981." For them, saying this makes them feel customer-focused when they really have no strategy behind what they are saying. Businesses need to create a marketing plan for their business but also just as important, is a customer experience plan.

Event Horizon Marketing believes that their personalized service guarantees a positive and memorable customer experience for every consumer they come into contact with. By using face-to-face marketing techniques the firm is able to connect with consumers on a personal level to find out what they really need and then provide a product or service which offers the best solution to their problems. They are then on hand to answer any questions the consumer has about the product which means that every customer leaves with a knowledge of what they have invested in and feel positive about the transaction. Event Horizon Marketing believes that every consumer they deal with feels as though their needs have been listened to and has a solution that is equipped for their personal situation. This creates a positive and highly memorable experience.

Find out more by following Event Horizon Marketing on Twitter, or by liking them on Facebook.

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