Genesis Business Partnership Pty's Beginner's Guide to Hyper-Personalisation

    MELBOURNE, AUSTRALIA, June 28, 2015 /24-7PressRelease/ -- Hyper-personalisation is defined as: the use of data to provide more personalised and targeted products, services and content. Companies have always utilised consumer information based on profile data and other attributes on customers collected from third party list providers. However, the rapid growth in social and newer digital channels has created an opportunity to collect even more relevant customer data, thereby helping companies provide a personalised outreach. Companies are paying more attention to customer profiles and interactions as they begin to chart their ideal buyer personas for future engagement. This allows marketing teams to send out the right message, at the right time, to the right person, which leads to better and higher conversions.

About Genesis Business Partnership Pty: http://www.genesisbp.com.au/#post-about-us

Genesis Business Partnership Pty has revealed the ways in which they believe companies can utilise hyper-personalisation:

Social Listening
To begin using hyper-personalisation, businesses should actively listen to and understand their audience, says Genesis Business Partnership Pty. Companies should focus on defining their customers, their likes/dislikes, and most importantly their issues and challenges. By understanding these intricate details about the target audience, companies are able to get an in-depth look at the pain points in a customer's purchasing cycle, and also the factors that affect their buying decisions.

Genesis Business Partnership Pty believes that businesses should begin listening to conversations taking place around their industry/space, competitors and products. The firm recommends identifying the context of each conversation and participating at the right time. The aim is not to sell the products, but rather aim to build trust with customers.

Data Analysis
A natural progression from listening to the target audience is capturing the data around it. From profile information to social interactions, companies can collect vast amounts of data to create and enhance the quality information on their customers and leads. Capturing insights from data is an integral step in the hyper-personalisation process.

Content and Context
Once businesses have listened to their audience and grouped them into the right customer segments, they can begin to create personalised content, deliver it in a targeted way, and help drive engagement. This allows them to nurture high quality leads, points out Genesis Business Partnership Pty.

Sharing personalised content in the context of a customers' needs and location increases the relevancy of the message. Companies should focus on driving socially engaging content and deliver it across different devices so that it can translate into positive experiences for the customer.

Genesis Business Partnership Pty is an outsourced sales and marketing firm based in Melbourne. The firm specifically specialises in a highly personalised form of direct marketing. The firm works closely with their clients to research into their target markets and ideal consumer profiles. Once this information has been gathered, Genesis Business Partnership Pty create unique campaigns that reflect each customers' needs and takes these campaigns directly to consumers via face-to-face marketing methods. By connecting one-on-one with consumers the firm are truly able to offer the best solution to their needs as well as create long-lasting and personal relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Genesis Business Partnership offers a personalised service to consumers in order to generate a high ROI for their clients.

For more information Follow @GenesisBP_Pty on Twitter and 'Like' them on Facebook.

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