Global Events & Marketing Pty: Everything You Need to Know about 'SMarketing'

    SYDNEY, AUSTRALIA, July 01, 2015 /24-7PressRelease/ -- SMarketing is a reference to creating cohesion between sales and marketing teams explains Global Events & Marketing Pty. Companies need to make strides towards bridging the age-old gap between sales and marketing because research shows that this could lead to a 20% increase in annual revenue growth compared to companies who neglect this move.

About Global Events and Marketing Pty: http://www.gemsydney.com.au/about-us/

Global Events & Marketing Pty believes that defining sales funnels could help to improve a company's success. Through defining sales funnels, a company can create uniform language and clear definitions of success for both the sales and marketing departments. They can also build clear processes for handling leads once they come through the funnel.

Global Events & Marketing Pty has revealed their top tips for getting started on defining sales funnels:

Determine what a Marketing Qualified Lead (MQL) Looks Like
A Marketing Qualified Lead depends on a company's particular definition, based on collected data, trends and the type of customer the business is trying to attract, points out Global Events & Marketing Pty.

A MQL is sometimes defined as: a lead judged more likely to become a customer based on lead intelligence, often informed by closed loop analytics.

The leads that are determined to be "Marketing Qualified," according to the company, should possess a series of carefully researched traits and activities that indicate the lead is a good fit for the company and ready to talk to a sales person.

Marketers might also include descriptors for their MQL such as job title, level of interest in the company, and role in the decision making process of a company, such as influencer, buyer or end user. Each of these pieces of information can help aid the process of defining an MQL for the sales and marketing departments, diminishing the communication barrier and helping transition both departments to the same page.

Determining the definition of a Marketing Qualified Lead is the key point of transition between sales and marketing teams.

"When you've determined the definition and attributes of a Marketing Qualified Lead, your sales and marketing teams can move forward in the defining of sales funnels," says Global Events & Marketing Pty.

Implement a Service Level Agreement (SLA)

The SLA will help determine what both departments are responsible for in the company's overall strategy and will also help establish shared goals towards growth and revenue.

Step 1: Determine the Marketing Department's Accountability
In this step, marketers will need to determine how many leads the sales team needs to meet their quota.
With this information in mind, they can determine how many leads the marketing department will be required to deliver, what quality of leads they are required to deliver, and the timeframe in which they are required to deliver them.

Step 2: Determine the Sales Department's Accountability
To determine the Sales Department's Accountability in the Service Level Agreement, owners need to determine how quickly a sales rep should follow up with a Marketing Qualified Lead. They will also need to determine how many attempts at contact the sales rep should make with all MQL's of a certain type.

Step 3: Determine SLA in Dollar Value
In order to determine the Service Level Agreement in dollar values, owners need to take the percentage of sales' quota that the marketing department is responsible for every month.

Once this amount has been determined, calculate the value of each Marketing Qualified Lead. With the value of an MQL in mind, determine how many leads the marketing department is required to deliver each month, to reach the total amount designated for their monthly quota.

Global Events & Marketing Pty is an outsourced sales and direct marketing company that delivers personalised campaigns to consumers via face-to-face marketing techniques. This helps to create long-lasting and personal connections between brand and consumer as well as leads to increased customer acquisition, brand awareness and brand loyalty for their clients' brands.

Global Events & Marketing Pty is an outsourced sales and marketing company based in Sydney, their aim is to bridge the gap between the client and consumer through direct and personalised marketing campaigns.

For more information follow @PtyGEM on Twitter and 'Like' them on Facebook.

# # #