Superfit Hero Introduces Body-Positive Line of Performance Leggings

    LOS ANGELES, CA, July 02, 2015 /24-7PressRelease/ -- Superfit Hero, the brand dedicated to size-inclusive, high-performance activewear, announces the launch of its 43-day Kickstarter campaign, officially commencing on June 30, 2015. Superfit Hero is the first size-inclusive brand of fashion fitness apparel with an explicit mission to empower women to feel the power of fitness.

"With Superfit Hero, I want to help other women discover their superpowers," says Micki Krimmel, founder of Superfit Hero. "I strongly believe that fitness can help women build up their confidence, strength and happiness in all aspects of their lives. I found that not all ladies were getting that same opportunity, as the majority of active brands only make high-performance clothing up to size 12. With the average American woman wearing a size 14, I knew I had to fill that gap and offer those women the same chance to participate in the fitness lifestyle."

The team behind Superfit Hero is passionate about the power of fitness in helping women build strength and body positivity. Superfit Performance Leggings, available in sizes 0-26, offer a highly supportive, adjustable and fold-over waistband and a unique shaping pattern designed to flatter the female shape. The flatlock stitching reduces chafing and the gusset offers greater mobility and comfort. The brand's fashion-forward line, made with no slip, fast-drying compression fabric, is styled to mimic the look of a modernized superhero uniform.

Founded by entrepreneur and world-class roller derby athlete Micki Krimmel, Superfit Hero was built out of passion and necessity. When she started the Los Angeles-based company, Krimmel asked her Angel City Derby team (currently ranked seventh in the world) what was important to them in workout clothes. Their feedback prompted Krimmel to focus on key details that would allow all athletes to participate in the feel-good fashion of high-performance activewear.

Superfit Performance Leggings are designed by female athletes for female athletes. Every Superfit Hero garment is handmade in the USA, using only the highest quality fabrics. The leggings have been fitted and tested by a diverse group of female athletes involved in a range of activity levels, from yoga to running, CrossFit and more.

The Kickstarter campaign officially launches on June 30, 2015 and will run through August 11, 2015. Backers will have the opportunity to pledge for Superfit Hero shirts starting at $35, and the leggings themselves starting at $84 (including domestic shipping) via the Kickstarter campaign. Funds raised via Kickstarter will be directly used to make the first production order, which will begin immediately following the campaign close. Backer pledges are expected to be filled within 90 days.

For more information about Superfit Hero, please visit http://SuperfitHero.com

To view the Kickstarter campaign or make a pledge, please visit: http://superfithero.com/kickstarter

Launched in 2015, Superfit Hero is a body-positive, size-inclusive brand of high performance athletic apparel for women sizes 0-26. Superfit Performance Leggings are designed to make female athletes feel like a superhero at the gym and beyond. The leggings are hand-made in the USA, using only the highest quality fabrics, and have been tested by a diverse group of female athletes for mobility, comfort and performance.

Created by entrepreneur and roller derby all-star Micki Krimmel, Superfit Hero was built out of passion and necessity. Gathering from her own athletic experience in CrossFit and on the Angel City Derby team, Krimmel created the line with details like flattering fit and supportive fabric in mind.

For more information about Superfit Hero, please visit: http://SuperfitHero.com

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