Olympus Marketing Inc. Reveals How to Manage a Multi-Service Experience

    NEW ORLEANS, LA, July 03, 2015 /24-7PressRelease/ -- Offering consumers a multi-service experience provides a business with a wide range of benefits, not only does it make life easier for their consumers as it caters to their own individual preferences, it also allows them to reach a wider, more diverse audience.

However, Olympus Marketing Inc. a sales and event marketing firm based in New Orleans, Louisiana believe that businesses must recognize when using a multi-service approach that each method of contact must provide the same level of high quality service. Failing to provide a streamlined service across all channels could dramatically affect customer loyalty, especially when different customer service departments rely on different practices and fail to communicate with each other, resulting in a disjointed and frustrating service. These poor customer experiences have the power to destroy a brand now more than ever, as customers are sharing their experiences online with others via social media, blogs and forums. The most scathing of these reviews can easily gain notoriety and reach a huge audience which for a small business can be something that's difficult to ever recover from.

About Olympus Marketing Inc: http://www.olympusmarketinginc.com/about/

To help small businesses align the quality of their customer service channels and provide a well-rounded positive experience, Olympus Marketing Inc. has offered their advice:

Sharing Experiences
A recent report by Ofcom found that 83% of adults access the internet through mobile devices such as smart phones and tablets and therefore, have the ability to share information from almost anywhere. With the power now well and truly in the customers' hands, Olympus Marketing Inc. believe it's vital that businesses invest in creating a positive online experience so that they can avoid being on the receiving end of an online consumer backlash, this could be through a state of the art CRM system, using previous purchase information to make more personalized recommendations to consumers, or simply by having dedicated staff on hand to provide real time online support.

Cultural Shift
With online technologies playing such an integral role in customers' daily lives, Olympus Marketing Inc. believes businesses must embrace every opportunity to connect with consumers online. Each interaction must be personalized and make each customer feel valued and looked after.

Omni-Focus
Whilst there is a recognizable shift towards online services Olympus Marketing Inc. believe it's important for businesses not to neglect other channels and recognize that there will always be a need for real, human interaction. When customers are in need of reassurance or support for a serious issue they are experiencing face to face, empathetic interaction is the only way forward. The key takeaway to remember is that different channels are suited to different transactions and it's the responsibility of the business to ensure this is maintained.

Olympus Marketing Inc. strongly believe that today's consumers want to move between channels whilst retaining context and interact with representatives who have a clear understanding of their past experiences with the brand. Olympus Marketing Inc. believe that a direct marketing approach can substantially help businesses to achieve this, as it offers businesses a cost effective way of meeting with each customer one on one and allows them to build a personalized profile of their needs and values. This information can then be utilized to improve customer service channels and ensure that each channel is in alignment with the requirements of their target audience.

Olympus Marketing Inc. believe the key to business success lies in creating a positive customer experience and the firm have spent their the last few weeks developing new strategies that boost customer loyalty and increase customer satisfaction.

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