Hotfrog New Zealand Announces New Business Plans After Takeover

    AUCKLAND, NEW ZEALAND, July 03, 2015 /24-7PressRelease/ -- Hotfrog, one of the largest online business directories in New Zealand, has announced that the group has been bought and a new management to lead it towards success. The Hotfrog Group has a global presence across 38 nations and currently boasts membership of over 59 million companies. Its New Zealand chapter is a major success which has been in operation since 2008. The new management at the top level has announced some major changes across all its operations.

The new CEO Fahd Mercy said, "We are currently adding new businesses every day in New Zealand. Besides, we are generating over 0.26 million views every month in a market with a population of just over 4 million. The new management has tons of ideas to deliver innovative marketing solutions to our clients in this high-potential marketplace."

The Hotfrog New Zealand member businesses receive over thousands of enquiries every month. The brand is already the fastest growing online business directory in the country.

According to the CEO, the company will enhance its branding and new products/services delivery in the market and across the world. These steps are expected to give a big boost to its growth in the Land of the Long White Cloud.

Nathanael van der Kolk, the Chief Operating Officer said, "Our new plans are to expand across new horizons worldwide while also strengthening our position and growth in New Zealand."

"In a major push to our marketing platform, we have already become a Google AdWords Premier SMB Partner, a major achievement at the international level in our industry. This gives small and medium Kiwi businesses more reasons to sign-up with Hotfrog," he further added.

"We are also going to add new features to our products offerings while also adding new categories. So there will be more room for SMEs from different segments," Nathanael van der Kolks said.

Hotfrog uses an SEO algorithm approach to match user searches to business profiles. Business members are encouraged to use targeted keywords when building their profiles. This information used to match with the words entered by potential customers in search engines and to deliver the results. The site has an Alexa Ranking in the 3,000+.

According to the company the high authority ranking of the site helps boost its members' search engine rankings. The online business directory also has paid membership and advertising programs for its members.

Hotfrog has almost become synonymous with the online business directory industry in several countries. It is the first choice for business listing in some of the largest marketplaces. With the change in management and new emphasis on growth and branding, it is expected to build new landmarks in the industry.

Another spokesperson said, "We have reached more than three dozen countries in just a decade. Our plan is to reach as many more countries within the next few years."

The online business directory is currently available in 15 languages across its marketplaces.
For more information, contact the company officials:

Contact Information:
Hotfrog Group Pty Ltd
Nathanael Van Der Kolk
Chief Operating Officer

# # #