City Business Solutions Investigate Whether Product Placement is Out of Control

    CHICAGO, IL, July 08, 2015 /24-7PressRelease/ -- City Business Solutions have reviewed whether product placement is getting out of control.

It's estimated that product placement is set to soar over the summer, with a number of huge blockbuster movies due to facilitate many of the world's biggest brands. With an estimated growth in product placement revenue of 13.2% it could be said that product placement is a no-brainer for brands, allowing them to reach a huge global audience without having to design specific marketing campaigns. However, with some movies featuring up to 71 individual brands, such as 2011's Transformers: Dark of the Moon, brands are having to compete for customer attention, meaning that the advantage gained through product placement is often fairly small.

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However, this trend of big budget movies featuring an obscene number of brands shows no sign of stopping. Most recently, Entourage, the movie adaptation of the popular TV series was found to have 65 visible brands within its 1 hour and 44 minute running time. This has led many experts, including Chicago based sales and marketing firm City Business Solutions to question whether product placement is worth the investment. With each brand battling it out for screen time in order to make a sufficient impact City Business Solutions are concerned that brands are struggling to stand out and must do more to capture customer attention.

City Business Solutions believe that if a business is fixed on the idea of product placement, then they must incorporate this with follow up content to make the decision profitable. Brands must take steps to incorporate the movie into other marketing streams, such as television advertising and social media. For example, after having their Fusion Pro Glide razor featured in the New Avengers: Age of Ultron movie, Gillette released a television advertising campaign suggesting it had built razors developed with Avengers superpowers. This allowed the campaign to reach a wider audience as fans of the Avengers franchise become aware of Gillette's products through searching for content related to the film and helped the brand boost their digital consumption and make a real and unique impact on the market.

City Business Solutions believe the success of follow up content is generated by its ability to engage with consumers and open up a new line of communication. Follow up content gets consumers talking and, if conducted in the right way can help a brand tell a story or highlight certain values they share with the movie or television series it features in. However, the firm believe that embarking on such a credible approach to product placement is not easy and may end up feeling gimmicky. City Business Solutions believe that if a brand is looking to boost their customer communication and get people talking about their products the most effective approach is through direct marketing. Honest and engaging communication can help brands stand out from their competitors and shows customers that a business is thinking first and foremost about the needs of their customers, rather than profit. Event marketing specialists City Business Solutions has experienced first-hand just how much of a difference face to face customer engagement can make. Compared to 30 seconds of screen time in a summer blockbuster, face to face direct marketing helps a brand reach a wide audience in a meaningful way, allowing them to develop and nurture strong customer relationships and increase overall brand loyalty.

City Business Solutions specialize in a personalized form of marketing because they believe this offers a greater ROI for their clients.

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